FTC Approves $36 Billion Mars Kellanova Merger Boosting Global Snacking Power

Coin WorldThursday, Jun 26, 2025 4:53 pm ET
1min read

The U.S. Federal Trade Commission (FTC) has approved the proposed $36 billion merger between Mars Inc. and

Kellanova
, marking a significant milestone in the snack food industry. This decision, announced late Wednesday, follows nearly a year of regulatory scrutiny and concludes that the merger will not adversely affect market competition. This clearance is a crucial step for both companies as they aim to form a global snacking powerhouse.

Kellanova, established in 2023 after the split of Kellogg Co., boasts a diverse portfolio of popular brands including Cheez-its, Pringles, Eggo, Town House,

MorningStar
Farms, and Rice Krispies Treats. Mars, headquartered in McLean, Virginia, is famous for its sweet snacks such as M&M’s, Snickers, and Skittles, as well as Ben’s Original rice and pet food. The merger, announced last August, is designed to expand Mars' snacking offerings and enhance its global presence, with approximately 50% of Kellanova’s net sales originating from outside the U.S. and Canada.

Mars President and CEO Poul Weihrauch welcomed the FTC's decision, stating that it brings the companies closer to uniting their complementary strengths and portfolios. This merger is expected to offer consumers more choices and innovations. With the FTC's approval, the deal has cleared all but one of the 28 regulatory hurdles, with an antitrust review by the European Commission still pending. Mars and Kellanova anticipate closing the deal towards the end of this year, subject to the European review.

The merger is viewed as a strategic move to create a more comprehensive, global snacking business better equipped to meet the evolving needs of consumers. The combined entity will capitalize on the strengths of both companies to drive innovation and expand their market reach. This development highlights the increasing trend of consolidation in the snack food industry, as companies seek to strengthen their competitive positions and cater to a wide array of consumer preferences.