Frontier Airlines Introduces Incentives to Lure Rivals' Loyal Customers

Frontier Airlines is launching perks to attract loyalty members from rival airlines. The ultra-low-cost carrier is offering benefits such as increased points for frequent flyers and discounts on checked bags. The move aims to increase customer loyalty and attract new customers. The airline operates a fleet of 136 Airbus aircraft and serves 90 airports in the US and international destinations in the Americas.

Frontier Airlines, a leading ultra-low-cost carrier, has announced a series of new perks aimed at luring premium flyers from rival airlines. The move comes as the company seeks to differentiate itself among premium travelers and capitalize on the growing demand from higher-income Americans. Frontier's Chief Commercial Officer, Bobby Schroeter, revealed that the company is offering limited-time incentives such as companion travel certificates and instant elite gold status for $69, which includes a free carry-on bag, priority boarding, and complementary upgrades to premium seating [1].

The Denver-based airline is also rolling out an all-you-can-fly annual pass for about $300, effectively halving the previous price. This initiative is part of Frontier's broader strategy to provide more value to its customers and increase loyalty revenue. The company aims to double its loyalty revenue to $6 per passenger by the end of 2026 and $10 by 2028 [2].

Frontier is leveraging its credit card program to attract new customers. For a limited time, credit card holders will receive companion passes starting at $3,000 in everyday spending and can match up to 1 million combined miles from multiple airlines. Additionally, travelers who are members of Southwest Airlines, JetBlue Airways, Spirit Airlines, or Alaska Airlines' loyalty programs can obtain instant Elite Gold Status with Frontier for $69 until December 2026 [1].

The company is also considering adding lounges and free Wi-Fi to its offerings, aiming to enhance the customer experience without significantly increasing costs. Frontier's aggressive perks strategy is a response to the changing landscape of the U.S. budget airline market, particularly following Spirit Airlines' second bankruptcy filing, which could reshape the competitive dynamics [2].

References:

[1] https://finance.yahoo.com/news/frontier-airlines-perks-target-loyalty-100146261.html
[2] https://www.reuters.com/business/frontier-airlines-new-perks-target-loyalty-members-rivals-exec-says-2025-09-03/