Frequency Holdings Inc. Completes Name and Symbol Change from Yuenglings Ice Cream Corp, Embarking on Multi-Brand Platform with ReachOut and New Ventures.

Frequency Holdings Inc (OTC: FRQN) has completed its corporate name and symbol change from Yuenglings Ice Cream Corp (OTC: YCRM), marking a strategic evolution into a modern holding company with a portfolio of cybersecurity-first IT services through ReachOut, and upcoming ventures in decentralized identity and artificial intelligence. The new name and symbol hit the market today. The company is building a multi-brand platform modeled after Berkshire Hathaway and Alphabet, with each subsidiary operating independently while benefiting from shared strategic leadership.

Frequency Holdings Inc. (OTC: FRQN), formerly known as Yuenglings Ice Cream Corp (OTC: YCRM), has completed its corporate name and symbol change, marking a significant strategic evolution. The company has transitioned into a modern holding company structure, with a portfolio that includes cybersecurity-first IT services through ReachOut and upcoming ventures in decentralized identity and artificial intelligence.

The new name and symbol, effective immediately, reflect the company's expansion beyond its previous brand into a multi-brand tech platform focused on cybersecurity, AI, and digital identity. This transformation is modeled after Berkshire Hathaway and Alphabet, with each subsidiary operating independently while benefiting from shared strategic leadership.

The company's flagship operating company, ReachOut, is actively acquiring and scaling cybersecurity-focused MSPs across the US. Meanwhile, new brands like TRUSTLESS aim to bring privacy and authentication innovation into new digital verticals. The company's board includes notable members such as Kevin Harrington, an original Shark Tank investor, and David Meltzer, Chairman of the Napoleon Hill Institute.

Rick Jordan, CEO of Frequency Holdings, stated, "This is more than a name change. We are building something bigger than one brand. We are creating a structure that can hold multiple companies each with their own identity and velocity while sharing the same DNA of performance protection and technology that works. The market has asked what we’re building. This is it. A public platform with room for massive upside and real-world relevance."

Kevin Harrington, a board member, added, "I joined the board because Rick’s vision was bold, and both the industry and timing are right. ReachOut was just the beginning, and now Frequency is turning the vision into a machine with the team we have in place."

David Meltzer, another board member, commented, "Your frequency is your neighborhood, and Frequency Holdings is about raising the signal in every sense. This is a company tuned into innovation, tuned into value, and tuned into service. I’m honored to be part of this next chapter and proud to support the expansion of its platform and purpose."

The company previously operated under the name Yuenglings Ice Cream Corp and traded under the symbol YCRM. The new name and symbol are effective immediately with full updates in place across OTC Markets and all investor communications.

Frequency Holdings is a modern holding company focused on high-growth ventures in cybersecurity, AI, digital identity, and IT infrastructure. Through its lead operating brand, ReachOut, Frequency is building the first nationally recognized name in cybersecurity-first IT services for SMBs. Additional holdings, including TRUSTLESS, are structured to contribute long-term equity value via independent growth and strategic alignment.

The company's transformation comes at a time when cybersecurity risks are escalating. According to IBM, the global average cost of a data breach has increased by 10% in 2024 compared to 2023, the largest jump since the pandemic. Smaller firms are particularly affected, often through third-party data feeds, and may have to shut down their entire systems until there is a resolution. Australia has been particularly targeted due to its advanced digital infrastructure and key role in global finance, trade, and critical industries, making it an attractive target for cybercriminals.

In response to these challenges, investors must understand and manage cyber risk as part of their fiduciary duty. Frequency Holdings' new approach to cybersecurity assessment represents a significant step forward in integrating cyber risk evaluation into governance and credit analysis, enhancing due diligence and setting industry best practices.

References:
[1] https://www.janushenderson.com/en-se/advisor/article/tackling-cybersecurity-through-a-securitised-lens/
[2] https://www.stocktitan.net/news/YCRM/yuenglings-ice-cream-corp-otc-ycrm-is-now-frequency-holdings-inc-otc-empigcyn6vpj.html