Franck Muller Launches $24,360 Solana Watch With Built-In Wallet

Franck Muller, a renowned Swiss luxury watchmaker, has launched a limited-edition timepiece priced at CHF 20,000 (~$24,360), with only 1,111 pieces available. This watch is not just a high-end timepiece; it integrates a QR-linked Solana wallet, blending luxury horology with on-chain identity. Owners of this watch gain exclusive access to private events, early product drops, and curated blockchain experiences.

The Franck Muller x Solana Limited Edition is more than just a watch; it is a symbol of identity and ownership, and a tribute to the Solana community. The watch features a Swiss automatic movement, a 41mm case made of stainless steel with spectracoat, and scratch-resistant anti-reflective sapphire crystal glass. The watch face includes a custom QR code that links directly to the owner’s personal Solana wallet, turning this luxury timepiece into a secure, self-sovereign digital identity.

Each of the 1,111 units is individually numbered and ties directly to a unique Solana wallet address. The wallet information is embedded privately and securely in the watch, ensuring a seamless fusion between physical luxury and digital identity. Owners can unlock early access to Web3 product drops, curated on-chain experiences, and invitations to private, crypto-native events, making the watch a passport to an exclusive Web3 lifestyle.

This launch is part of a broader trend where luxury intersects with blockchain. Franck Muller isn’t just selling a flashy premium item with this partnership; it’s giving proof of ownership directly on-chain, authenticity verification for collectors and traders, and a wearable tokenized experience backed by Solana’s infrastructure. This launch comes at a time when luxury brands across fashion, art, and jewelry are rapidly experimenting with phygital assets—items that bridge the physical and digital worlds.

What sets the Franck Muller x Solana watch apart is its all-in-one integration of elegance, identity, and utility—offering not just access to Web3 but a new way of wearing your wallet. For collectors, this isn’t just a watch; it’s a piece of blockchain history. The watch features a Swiss automatic Caliber FM 300 movement, a 41mm case made of stainless steel with spectracoat, scratch-resistant anti-reflective sapphire crystal glass, and a rubber band available in white, purple, or turquoise. The watch is water-resistant up to 3 ATM (30 meters) and features a butterfly deployment clasp.