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Fox (FOXA.O) closed on August 14 with a 1.30% gain, trading on $240 million in volume, placing it 410th in market liquidity rankings. The stock’s movement coincided with a high-profile legal dispute involving its former Mexican sports broadcasting partner. Fox filed a federal lawsuit in New York against Media Deportes Mexico (MDM) for trademark infringement, alleging the company continued using the "Fox Sports Mexico" branding without authorization after their licensing agreement terminated earlier this year. The lawsuit claims MDM defaulted on licensing fees for broadcasting soccer, NFL, and Formula 1 content, prompting Fox to revoke its non-exclusive license granted in 2021. Fox also accused MDM of securing a favorable Mexican court order under false pretenses, which reportedly led to a government raid on one of its production partners’ offices.
The legal action seeks injunctions to block MDM from using Fox trademarks and challenging the Mexican court ruling. Fox’s recent acquisition of Mexico-focused streaming platform Caliente TV in June may signal strategic realignment in the region. The case, now under the U.S. District Court for the Southern District of New York, could impact Fox’s brand protection efforts and regional licensing strategies. Analysts suggest the dispute underscores the company’s emphasis on enforcing intellectual property rights, particularly in markets where third-party misuse could dilute brand value or disrupt revenue streams.
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