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Fox Corporation Launches FOXOne Streaming Service with Personalization and Live Content Integration
ByAinvest
Tuesday, Aug 5, 2025 2:38 pm ET1min read
Fox Corporation is launching a new streaming service, FOXOne, priced at $19.99/month or $199.99/year, consolidating its content offerings and integrating live and on-demand content with AI-driven personalization. With a market cap of $23.54 billion, Fox focuses on live news and sports content, maintaining control under the Murdoch family. Financial health metrics show strong revenue growth, profitability, and liquidity, but some financial stress and higher sell activity from insiders. Valuation metrics indicate modest overvaluation.
Fox Corporation is set to launch its new streaming service, Fox One, on August 21st, priced at $19.99 per month or $199.99 per year. The service will offer access to a wide range of live news and sports content across the company's channels, including Fox News, Fox Sports, FS1, FS2, Fox Business Network, and local Fox stations. Fox One will also integrate AI-driven personalization technologies to provide a cohesive viewing experience.The launch of Fox One comes at a strategic time for the company, as it aims to capture the growing market of cord-nevers and cord-cutters. CEO Lachlan Murdoch has stated that the service is targeted towards consumers who have not subscribed to pay-TV and are unlikely to do so. Fox One will not include Fox Nation and B1G+ in its base price but will offer them as add-ons within the platform, with a Fox One-Fox Nation bundle costing $24.99 per month.
Fox One is expected to be available to pay TV subscribers for free, according to CNBC. The service will compete with other sports-focused streaming services from DirecTV and Comcast, as well as ESPN's standalone streaming app, which will cost $29.99 per month when it arrives in the fall.
Fox Corporation's financial health metrics indicate strong revenue growth, profitability, and liquidity, with a market cap of $23.54 billion. However, the company has experienced financial stress and higher sell activity from insiders, suggesting some concerns about the company's valuation. Despite this, the Murdoch family maintains control over the company, and Fox One is seen as a strategic move to secure its future beyond cable and broadcast.
References:
[1] https://www.hollywoodreporter.com/business/digital/fox-one-streaming-price-launch-date-revealed-1236337571/
[2] https://www.forbes.com/sites/dbloom/2025/08/05/fox-streaming-service-gets--launch-date-price-just-in-time-for-nfl/
[3] https://www.theverge.com/news/718928/fox-one-streaming-service-price-launch-date-availablity
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