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Fox Corporation has announced the acquisition of Caliente TV, a prominent sports broadcasting platform in Mexico. This strategic move is aimed at expanding its sports content offerings and attracting more users to its streaming services. The terms of the deal have not been disclosed.
The appointment of an individual who has previously held positions at Turner, Discovery, and
, as the Executive Vice President and General Manager for Fox's Latin America region, underscores the company's commitment to strengthening its presence in the region. This individual highlighted that the acquisition is a testament to Fox's dedication to building a leading sports streaming business in Mexico, characterized by extensive audience reach, a robust portfolio of sports rights, and an impressive lineup of exclusive sports leagues and talent.As streaming services become the preferred method for viewers to consume television content, Fox is intensifying its focus on sports programming. The shift towards streaming has intensified competition among various platforms, each vying for content that can attract subscribers and generate advertising revenue. Fox plans to launch its direct-to-consumer streaming service,
, later this year. Additionally, Fox currently operates Tubi, a free, ad-supported streaming platform.With the acquisition of Caliente TV, Fox aims to further enrich its portfolio of original sports content. The company already holds broadcasting rights for major sports events, including the Big Ten Conference, the National Football League, the English
League, and the FA Cup. This acquisition is expected to enhance Fox's ability to deliver high-quality sports content to its audience, solidifying its position as a key player in the competitive streaming landscape.
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