Fox Acquires Caliente TV to Boost Sports Streaming in Mexico

Fox Corporation has announced the acquisition of Caliente TV, a prominent sports broadcasting platform in Mexico. This strategic move is aimed at expanding its sports programming and attracting more users to its streaming services. The terms of the deal have not been disclosed.

Carlos Martinez, who has previously held positions at Turner, Discovery, and Fox, has been appointed as the Executive Vice President and General Manager for Fox's Latin America region. Martinez emphasized that the acquisition underscores the company's commitment to building a leading sports streaming business in Mexico, characterized by extensive audience reach, a robust portfolio of sports rights, and an impressive lineup of exclusive sports leagues and talent.

As streaming becomes the preferred method for viewers to watch television, Fox is intensifying its focus on sports content. The shift towards streaming has sparked intense competition among platforms, each vying for content that can attract subscribers and advertising revenue. Fox plans to launch its direct-to-consumer streaming service, Fox One, later this year. Additionally, Fox currently operates Tubi, a free, ad-supported streaming platform.

With this acquisition, Fox aims to further enrich its portfolio of original sports content. The company already holds broadcasting rights for major sports events, including the Big Ten Conference, the NFL, the English Premier League, and the FA Cup. By integrating Caliente TV's offerings, Fox is poised to enhance its sports programming, providing a more comprehensive and diverse range of content to its viewers.