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Forrester Research Inc (FORR) Q3 2024 Earnings Call: Navigating Revenue Declines and Strategic Initiatives

AInvestWednesday, Nov 6, 2024 6:08 am ET
1min read
Forrester Research Inc (FORR) recently reported its Q3 2024 earnings, revealing a decline in revenue and contract value (CV). The company's total revenues dropped to $102.5 million, a 9.6% decrease from the same period last year. The decline in CV, which stood at $315.2 million, down 5% from the previous year, contributed significantly to this revenue decline. Despite these challenges, FORR maintained its revenue, margin, and EPS guidance for the year, indicating a commitment to overcoming these hurdles.

The reduction in the number of clients from 2,338 to 2,002 has also impacted FORR's financial performance. While client retention remained stable at 73%, and wallet retention was steady at 89%, the decrease in clients contributed to the revenue decline. The company's strategic focus on enhancing its Forrester Decisions platform is crucial for improving CV performance and driving growth in 2025.

FORR's revenue decline can be attributed to its Consulting and Events segments, with the CV for these segments down 5% from the previous year. CEO George F. Colony attributed this decline to the company's ongoing product migration, aiming to enhance its Forrester Decisions platform and improve CV performance in 2025. Despite these challenges, FORR maintained its financial guidance for the year, suggesting a strategic focus on mitigating the impact of CV reduction through platform enhancements and product migration.

To address the revenue decline and improve its financial performance, FORR is implementing strategic initiatives. The company aims to migrate 80% of its CV to the Forrester Decisions platform by the end of 2024. This focus on platform enhancement is crucial for FORR, as it seeks to adapt to evolving market trends and maintain its competitive edge in the business services industry.


In conclusion, FORR's Q3 2024 earnings call highlighted the challenges the company faces in maintaining its revenue and profitability amidst a competitive business services industry. The decline in contract value and revenue from its Consulting and Events segments indicates potential areas of concern. However, the company's strategic focus on enhancing its Forrester Decisions platform and maintaining its financial guidance for the year suggests a commitment to overcoming these challenges. As FORR continues to navigate the evolving market landscape, its ability to adapt and innovate will be critical to its future success.
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