Formula 1 Seeks 50% Increase in U.S. Broadcast Deal

Liberty Media, the owners of Formula 1 since 2017, is reportedly seeking between $150 million and $180 million annually for their next U.S. broadcast deal. This significant increase in the asking price reflects the growing popularity and commercial value of the sport in the United States. The current broadcast rights are held by ESPN, and the new deal is expected to begin in 2026.

The reported price range of $150 million to $180 million per year underscores the strategic importance of the U.S. market for Formula 1. The sport has seen a surge in interest in recent years, driven by factors such as the increasing number of American drivers competing in the series and the expansion of the race calendar to include more events in the United States. This heightened interest has translated into higher viewership and greater engagement from fans, making the U.S. market a lucrative opportunity for broadcasters and sponsors alike.

The potential new broadcast deal comes at a time when Formula 1 is expanding its global footprint and seeking to capitalize on its growing fan base. The sport has been actively pursuing new partnerships and initiatives to enhance its appeal and reach, including the introduction of new race formats and the development of digital platforms to engage with fans. The reported asking price for the U.S. broadcast rights is a testament to the sport's confidence in its ability to continue attracting viewers and generating revenue in one of the world's largest media markets.

The negotiations for the new broadcast deal are likely to be closely watched by industry observers, as they will provide insights into the evolving dynamics of the sports media landscape. The outcome of these negotiations will not only impact the financial health of Formula 1 but also shape the future of sports broadcasting in the United States. As the sport continues to grow in popularity, the demand for high-quality broadcast rights is expected to remain strong, driving up the value of these deals and creating new opportunities for both broadcasters and rights holders.