FormAssembly Joins HubSpot App Marketplace, Offers Secure Data Collection and Real-Time Integration

FormAssembly has joined the HubSpot App Marketplace, offering a connector that enables flexible and secure data collection and real-time integration with HubSpot CRM. The connector allows users to build web forms and connect them to HubSpot's standard and custom objects, streamlining lead capture, improving data accuracy, and maintaining control over data flows. The partnership aligns with FormAssembly's launch of new no-code features that convert screenshots, spreadsheets, and more into functional web forms.

FormAssembly, a leading data collection platform, has announced the launch of its HubSpot Connector, now available on the HubSpot App Marketplace. This integration enhances the capabilities of FormAssembly, enabling users to build secure, dynamic web forms and route data directly into HubSpot’s CRM. The new connector offers real-time integration with both standard and custom objects, advanced routing, and seamless form-to-CRM automation.

The HubSpot Connector simplifies complex data workflows by offering features such as dynamic, multi-page form creation with drag-and-drop tools. It allows users to route responses to multiple destinations, including HubSpot, and trigger workflows on submission. This integration supports various use cases across marketing, sales, and support, from creating records and updating contacts to handling payments, approvals, and sensitive data, while maintaining compliance with industry standards like HIPAA and GDPR.

The connector’s ability to route different parts of a single form submission to multiple destinations sets it apart. Users can send lead data to HubSpot, sensitive information to another system, and even use webhooks for additional workflows, all within one form. This flexibility enhances data intake while maintaining security and compliance.

FormAssembly’s expansion into the HubSpot ecosystem coincides with the release of new no-code features that convert screenshots, spreadsheets, PDFs, and even pictures of paper forms into fully functional web forms. This update makes it easier for teams to launch forms and automate workflows, streamlining data collection processes and improving overall efficiency.

The integration of FormAssembly’s HubSpot Connector aligns with the company’s mission to make flexible, compliant data collection accessible across platforms. By offering a seamless integration with HubSpot’s CRM, FormAssembly provides users with more ways to collect and route data to the systems their businesses rely on most.

References:
[1] https://finance.yahoo.com/news/formassembly-launches-hubspot-connector-bringing-130000407.html
[2] https://www.formassembly.com/news/formassembly-launches-hubspot-connector/