Ford's Trading Volume Drops 34.51% to $847 Million Ranking 98th Amid EV Program Cancellation

On May 2, 2025, Ford's trading volume reached $847 million, a 34.51% decrease from the previous day, ranking 98th in the day's stock market. Ford's stock price rose by 0.98%, marking two consecutive days of gains and a total increase of 2.70% over the past two days.

Ford has canceled its next-generation electrical architecture development program due to escalating costs and delays. The program, known internally as FNV4, was aimed at streamlining software functions, reducing costs, and enhancing competition with EV leaders like Tesla. However, the project faced significant financial burdens, leading to its cancellation. Ford will repurpose some elements of FNV4 into its current software systems.

Despite the setback, Ford remains committed to improving connected vehicle experiences. The company will refocus on its existing technology and a small advanced engineering team will continue to work on refining the zonal architecture concept. Ford's decision to merge two electrical architectures into a common one will enable connected digital experiences across various vehicle models, including future EVs and traditional powertrain vehicles.

Ford's Vice Chair, John Lawler, acknowledged that the company's substantial investments in EVs have resulted in significant losses. This admission underscores the challenges Ford faces in balancing innovation with financial sustainability. The cancellation of the FNV4 program and the refocusing of resources highlight Ford's strategic shift towards more practical and cost-effective solutions in the EV market.