Ford's Trading Volume Drops 21.44% to $1.685 Billion, Ranks 89th in Market

On April 4, 2025, Ford's trading volume reached $1.685 billion, marking a 21.44% decrease from the previous day, placing it 89th in the day's stock market rankings. Ford's stock price rose by 0.42%.

Ford has introduced a new pricing strategy in response to the recent tariff changes. The company is offering employee pricing to all U.S. customers, a move aimed at mitigating the impact of tariffs on consumers. This initiative, part of the "From America, For America" campaign, extends employee-specific discounts to all buyers, covering Ford's gas, electric, and hybrid models. The pricing is calculated based on the dealer invoice, holdback, advertising assessment, and administration fee, resulting in a final price that is more competitive in the current market.

Ford's decision to offer employee pricing to all customers is a strategic response to the economic uncertainties and the complexities of a changing economy. By doing so, Ford aims to provide relief to consumers facing higher prices due to tariffs, while also positioning itself as a company committed to supporting the American market. This move is expected to boost customer confidence and potentially increase sales during a challenging economic period.