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Ford (F) closed at a 0.85% decline on Sept. 3 with a trading volume of $0.55 billion, ranking 168th in market activity. The stock’s performance came amid mixed news on its sales and market dynamics.
Ford reported a 3.9% year-over-year increase in U.S. sales for August, driven by strong demand for electric vehicles (EVs) and SUVs. EV sales surged 19% to 10,671 units, with the Mustang Mach-E and F-150 Lightning models contributing significantly. The rise is attributed to consumer urgency to purchase before federal EV tax credits expire on Sept. 30. Hybrid sales also rose 14.5%, while SUVs saw a 6.2% gain, including record August sales for the Bronco and Explorer.
Analysts highlighted the "pull forward" effect of vanishing incentives, with consumers accelerating purchases to qualify for up to $7,500 in tax savings. Karl Brauer of iSeeCars.com noted that dealers are likely to offer competitive pricing as inventory dwindles ahead of the tax credit deadline. However, Ford’s Lincoln brand reported a 14.9% sales decline, contrasting with overall gains.
Industry experts predict a short-term peak in EV sales through September, followed by a sharp drop in Q4 as incentives fade. This pattern has historically occurred when large purchase incentives are removed, creating a "whipsaw" effect. Ford’s traditional gasoline vehicle sales rose modestly by 2%, reflecting ongoing demand for internal combustion models amid a transition period.
Backtest results: The analysis is based solely on the provided data. No additional historical or projected figures were incorporated beyond the stated sales and market activity details.

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