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Ford Motor Company has announced a recall affecting more than 300,000 vehicles in the United States due to concerns over a possible malfunction in the brake system that might increase the risk of a crash. The National Highway Traffic Safety Administration (NHTSA) reported the recall involved around 312,120 vehicles, specifically citing a defect that could lead to a loss of power brake assist and consequently prolong stopping distances.
The safety concern centers on the vehicle's Electric Brake Booster (EBB), which is susceptible to failure while driving or when utilizing the Advanced Driver Assistance System (ADAS). The models impacted by this recall include the 2025 Lincoln Navigator, 2025 Ford F-150, 2025 Ford Expedition, 2025 Ford Bronco, and 2025 Ford Ranger. The vehicles bearing the Ford recall number 25S77 are not assembled in VIN order, meaning that owners will need to contact Ford directly for further clarifications.
Ford has committed to correcting the issue by updating the EBB software over-the-air (OTA) or through dealer service at no additional cost to the consumers. Owners of the affected vehicles will be informed via notification letters, beginning August 25, detailing the necessary steps and offering solutions. Vehicle owners may also reach Ford Customer Service directly at 1-866-436-7332 or refer to the NHTSA campaign number 25V488000 for more information.
Separately, Ford has been active with several other recalls, underscoring its commitment to safety and quality improvement. Recently, the company recalled over 1.7 million vehicles for issues ranging from cracked fuel injectors, failing fuel pumps, to airbag malfunctions. Moreover, the recall extends to vehicles with potential rearview camera software errors that pose risks during driving maneuvers.
The diverse array of recalls highlights Ford's proactive strategy in addressing possible defects promptly, demonstrating the company's approach to maintaining customer trust and vehicle integrity. Despite these challenges, Ford reaffirmed through Kumar Galhotra, its Chief Operating Officer, that the focus remains on enhancing quality and ensuring customer safety, rather than concentrating solely on financial implications.
The automotive industry faces ongoing scrutiny regarding vehicle safety and reliability, and Ford's current steps in addressing recall concerns reflect a broader industry trend prioritizing consumer assurance and regulatory compliance. Owners of impacted vehicles are advised to remain vigilant and follow up on any notifications or developments related to their specific vehicle issues.
Ford's latest recalls provide a vital reminder of the necessity for manufacturers to maintain stringent quality control measures, highlighting an industry-wide effort to adapt to evolving safety standards and consumer expectations. As the company navigates the complexities of modern automotive engineering and regulatory landscapes, its responsiveness to such issues signifies an integral component of its operational ethos aiming to foster trust and sustain its reputation in an increasingly competitive market.

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