Ford Q1 US Sales Down 8.8%, Driven by Affordability Challenges

Ford Motor Company reported an 8.8% YoY drop in US first-quarter sales, attributed to affordability challenges, higher borrowing costs, and the absence of federal tax credits for electric vehicles. Despite the decline, the company saw strength in key segments, including trucks, large SUVs, and commercial vehicles, which helped increase its estimated retail market share by 0.2 percentage points to 11.6%. The F-Series pickup trucks retained their position as the best-selling trucks in the US.