Ford to Launch 5 New Cars Under $40K by 2030, Including Electric Truck.

Thursday, Feb 5, 2026 3:48 pm ET1min read
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Ford plans to release five new cars under $40,000 by 2030, including an electric midsize pickup truck in 2027. The new models will be all-new nameplates and not redesigns of existing vehicles. Ford also aims to retain 70% of Edge and Escape customers by offering a first-time buyer program and prioritizing certified pre-owned vehicles.

Ford to Launch 5 New Cars Under $40K by 2030, Including Electric Truck.

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