Ford plans to introduce a $30,000 battery-electric pickup truck by 2027. A patent application shows a deployable roof tent on a truck with a blunted nose and raked bed cover, which doesn't resemble any current Ford truck. The truck's design is likely for a future small, electric vehicle with a pickup bed for outdoorsy types.
Ford Motor Co. has made a significant announcement regarding its plans to introduce a $30,000 battery-electric pickup truck by 2027. This move is part of the company's broader strategy to enter the affordable electric vehicle (EV) market and aligns with its ongoing efforts to modernize its production processes.
The new truck will be built on Ford's Universal Electric Vehicle Platform (UEVP), a revolutionary platform designed to underpin multiple models, starting with the midsize pickup truck. The UEVP is expected to be as efficient and innovative as the vehicles it will produce, with a focus on reducing parts, improving assembly speed, and enhancing overall vehicle quality [1].
According to Ford, the new pickup truck will be built up to 40% faster than current vehicles, with more interior space than a Toyota RAV4. It will also feature a front trunk and a truck bed for cargo, making it a versatile option for both personal and commercial use [1].
A recent patent application by Ford provides a glimpse into the potential design of the truck. The application shows a deployable roof tent on a truck with a blunted nose and raked bed cover, which doesn't resemble any current Ford truck. While the patent application is for a deployable roof tent, the truck's design appears to be tailored for a future small, electric vehicle with a pickup bed for outdoorsy types [2].
The introduction of the $30,000 electric pickup truck is part of Ford's $5 billion investment in its Louisville Assembly Plant and Michigan's BlueOval Battery Park. This investment aims to support the rollout of the UEVP and the production of the new electric truck. The investment includes a 52,000 square-foot expansion of the Louisville Assembly Plant and the construction of the BlueOval Battery Park, which will produce the new lithium-iron phosphate (LFP) prismatic batteries for the electric vehicles [3].
The new electric pickup truck is expected to be quicker than a Ford Mustang from 0 to 60 mph and provide more passenger room than the Toyota RAV4. The truck will also feature more downforce than the Mustang, indicating a focus on performance and handling [3].
Ford's strategic move into the affordable EV market is a significant step in the company's efforts to remain competitive in the evolving automotive landscape. The introduction of the $30,000 electric pickup truck is a clear indication of Ford's commitment to innovation, efficiency, and affordability in the EV sector.
References:
[1] https://www.crainsdetroit.com/automotive/fords-next-model-t-will-be-30k-electric-pickup-truck
[2] https://www.thedrive.com/news/is-this-fords-30k-electric-pickup
[3] https://www.aol.com/fords-5-billion-model-t-161600945.html
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