Ford CEO Jim Farley's Plan to Make Model e Profitable by 2029: Inspired by BYD Cost Strategy.
ByAinvest
Saturday, Feb 7, 2026 11:35 am ET1min read
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Ford's EV division, Model e, had its best month of sales ever in 2025, but the company lost $1.4 billion on EVs in Q3. Through three quarters, Ford lost $3.6 billion on EVs, with about $3 billion attributed to its first-generation EV products. Ford CEO Jim Farley aims to make Model e profitable by 2029, inspired by Tesla rival BYD's cost structure. Ford is shifting its EV strategy to lower-priced models and investing in next-generation vehicles.
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