Ford’s $2 Billion EV Gamble Ranks 216th in Daily Trading Volume Amid Production Overhaul

Generated by AI AgentAinvest Market Brief
Monday, Aug 18, 2025 8:48 pm ET1min read
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Aime RobotAime Summary

- Ford announced a $2 billion investment to retool Louisville Assembly Plant for low-cost EVs, including a $30,000 mid-size pickup targeting 2027.

- The project reduces parts by 20%, production time by 15%, and uses lithium iron phosphate batteries, despite a $1.3B EV division loss last quarter.

- Kentucky approved $550M tax incentives for Ford's $5.55B state investments, supporting 2,200 jobs with improved safety measures at the retooled plant.

Ford Motor Co. (F) rose 0.17% on August 18, with a trading volume of $0.42 billion, ranking 216th in the stock market. The automaker announced a $2 billion investment to retool its Louisville Assembly Plant for low-cost electric vehicles (EVs), including a $30,000 mid-size pickup truck targeting 2027. The project involves replacing traditional assembly lines with a modular system that reduces parts by 20%, cuts production time by 15%, and utilizes lithium iron phosphate batteries from its Michigan BlueOval facility. Despite an EV division loss of $1.3 billion last quarter, CEO Jim Farley described the initiative as a “risky but necessary bet” to stabilize margins. The workforce at Louisville will decrease to 2,200 employees, with union support citing improved safety measures. Kentucky officials approved up to $550 million in tax incentives for Ford’s $5.55 billion state investments, emphasizing the plant’s role in EV innovation.

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