Ford's $2 Billion EV Bet and Analyst Upgrades Drive 1.69 Stock Gain Trading Volume Ranks 163rd in 730 Million

On August 13, 2025, Ford Motor Company (F) rose 1.69% with a trading volume of $0.73 billion, ranking 163rd in market activity. The stock’s performance was influenced by strategic moves in its electric vehicle (EV) portfolio and analyst commentary. Ford announced a $2 billion investment in its Louisville, Kentucky assembly plant to bolster production of affordable EVs, aligning with its broader $5 billion commitment to revitalize its EV program. The company also unveiled a new Universal EV Platform targeting a $30,000 midsize electric pickup truck set for 2027, aiming to streamline costs and improve efficiency.

Analyst activity added momentum. Jefferies raised Ford’s price target to $9.00 while maintaining an “underperform” rating, signaling cautious optimism. Meanwhile, an analyst upgrade contributed to a 1.4% intraday gain. However, Ford faced headwinds, including a recall of 103,000 F-150 trucks over axle bolt defects and ongoing challenges from Trump-era tariffs, which have pressured automakers’ margins. The company delayed the launch of two EV models, including a full-size electric pickup, to 2028, shifting focus to smaller, more affordable options amid evolving market demand.

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