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Ford's $1.292 Billion Trading Day Lands 51st as Sales Surge Driven by Gas-Powered Vehicles

Market BriefThursday, May 1, 2025 8:12 pm ET

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On May 1, 2025, Ford's trading volume reached $1.292 billion, ranking 51st in the day's stock market. Ford's stock price increased by 1.70%.

Ford experienced a significant surge in sales in April, driven by substantial discounts and promotions. The company sold 208,675 vehicles in the US, marking a 16% increase from the same period last year and setting a new April record. However, this growth was primarily fueled by gas-powered trucks and SUVs, which accounted for over half of Ford’s sales. Truck sales rose by 19% to 116,955 units, while SUV sales increased by 13.4% to nearly 87,000 units. This surge was largely attributed to a new promotion launched in early April, which offered employee pricing on most 2024 and 2025 models.

Despite the overall sales increase, Ford's electric vehicle (EV) sales dropped by nearly 40%. The company sold 4,859 fully electric vehicles in April, a significant decline from the 8,019 sold in April 2024. All three of Ford’s electric vehicles—the F-150 Lightning, Mustang Mach-E, and E-Transit—experienced double-digit sales declines. The Mustang Mach-E saw a 40% decrease, the F-150 Lightning a 17% decrease, and the E-Transit a staggering 81% decrease. ford attributed the lower sales to reduced inventory due to model year changeovers.

In response to the declining EV sales, Ford has decided to merge two of its electrical architectures into one, which will be used across more vehicles regardless of powertrain. This move is expected to enable Ford to offer advanced connected experiences in EVs like the Mustang Mach-E and F-150 Lightning, as well as other vehicles like the Bronco, Mustang, Super Duty, Ranger, and Transit. Additionally, Ford extended its “Power Promise” program, offering EV buyers a free Level 2 home charger and other benefits to ease the transition to electric vehicles.

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