Ford’s $0.8B Volume Rank 131 as EV Strategy Pivots to Affordable Pickup and Delays Full-Size Launch

On August 7, 2025, Ford Motor Co. (F) rose 0.62%, with a trading volume of $0.80 billion, ranking 131st in market activity. The stock’s performance aligns with strategic updates from the automaker as it navigates its electric vehicle (EV) roadmap.

Ford has filed a trademark for its upcoming midsize EV pickup under the name “Ranchero,” reviving a classic brand last used in the 1970s. The move, announced via a U.S. Patent and Trademark Office filing, follows CEO Jim Farley’s recent emphasis on “breakthrough” EVs. The Ranchero is expected to debut in 2027 on a cost-efficient platform designed to reduce production expenses while enhancing performance. The company’s Long Beach EV Design Center will lead development, with the team led by former Tesla engineer Alan Clarke.

Simultaneously, Ford has delayed its full-size EV pickup and E-Transit van to 2028, redirecting resources to a smaller, sub-$30,000 EV pickup set for 2027. This pivot reflects a focus on affordability and market demand, as the company seeks to avoid oversaturation in the EV segment. Farley described the shift as a “Model T moment,” signaling a strategic recalibration to balance profitability with innovation. The delay also allows Ford to await next-generation LFP battery technology, which could lower production costs.

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