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Football Industry Must Adapt to New Technology and Social Media Platforms, Says Former Manchester United Star Rio Ferdinand
ByAinvest
Thursday, Nov 13, 2025 11:51 pm ET1min read
Former Manchester United star Rio Ferdinand believes the way younger audiences consume football is reshaping the industry. He invested in Saudi Arabia-based sports platform Koora Break and moved to Dubai, citing family and the opportunity for adventure as reasons for his decision. Ferdinand sees the next phase of football's growth depending on effective content distribution and adapting to new technology and social media platforms.
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