Fold Holdings Teams Up with Blackhawk Network to Expand Bitcoin Gift Card Distribution

Fold Holdings, a bitcoin financial services company, has partnered with Blackhawk Network to expand distribution of its Fold Bitcoin Gift Card, increasing mainstream consumer access to bitcoin across a growing portfolio of major U.S. digital retailers. The card is now available online, with in-store availability planned for later this year. The partnership aims to bring bitcoin into everyday commerce and increase user and transaction growth through a broader retail distribution network.

Fold Holdings (NASDAQ: FLD), a leading bitcoin financial services company, has partnered with Blackhawk Network (BHN) to significantly expand the distribution of its Fold Bitcoin Gift Card™ across major U.S. digital retail platforms. The partnership leverages Blackhawk's extensive network of 400,000+ consumer touchpoints to make bitcoin more accessible to mainstream consumers.

The Fold Bitcoin Gift Card, launched in May 2025, allows consumers to gift bitcoin without requiring technical knowledge or a crypto wallet. Currently available through select online platforms and foldapp.com/bitcoin-gift-card, the card is set to become available in-store later this year. Recipients can redeem their gift cards through the Fold App, ensuring a seamless onboarding experience.

The initiative targets the $300 billion U.S. gift card market, with 47% of executives expecting growth in crypto gift cards as a category in 2025 [1]. Fold's partnership with Blackhawk Network significantly expands Bitcoin gift card distribution, potentially driving substantial transaction growth and mainstream adoption.

This strategic partnership between Fold and Blackhawk Network represents a significant distribution breakthrough for bitcoin accessibility. By integrating into Blackhawk's network of 400,000+ consumer touchpoints, Fold is effectively solving one of cryptocurrency's persistent challenges: mainstream retail distribution.

The $300 billion U.S. gift card market provides Fold with an enormous addressable market. Traditional gift cards enjoy widespread consumer familiarity, making them an ideal vehicle for introducing bitcoin to non-technical users. This approach cleverly bypasses the typical friction points in cryptocurrency onboarding - wallet creation, security concerns, and technical complexity.

From a business perspective, this positions Fold to capture transaction revenue across multiple channels. The phased rollout (starting with select online platforms before expanding to in-store retail) suggests a measured approach to scaling. Each new retail integration represents an incremental revenue opportunity and customer acquisition channel.

The timing aligns with emerging industry trends, with 47% of executives expecting growth in crypto gift cards. This market validation suggests Fold is targeting a genuine consumer demand rather than creating a solution searching for a problem.

Most importantly, this partnership leverages existing consumer behavior rather than requiring new habits. By embedding bitcoin into familiar gift card purchasing flows, Fold eliminates adoption barriers while potentially accelerating transaction volume across Blackhawk's extensive network. This could drive meaningful revenue growth as distribution expands to additional retailers in the coming months.

References:
[1] https://www.stocktitan.net/news/FLD/fold-and-blackhawk-network-bring-bitcoin-to-major-u-s-digital-retail-mp105wuwn235.html