Fold Holdings, a bitcoin financial services company, has announced the availability of its Fold Bitcoin Gift Card on Giftcards.com, the largest digital gift card retailer in the US. This partnership provides consumers with direct access to bitcoin through a familiar and frictionless format. The Fold Bitcoin Gift Card is the only bitcoin gift card available on Giftcards.com, highlighting Fold's leadership in mainstream consumer finance.
Fold Holdings, Inc. (NASDAQ: FLD) has announced the availability of its Fold Bitcoin Gift Card™ on Giftcards.com, the largest digital gift card retailer in the United States. This strategic move aims to provide consumers with direct access to bitcoin through a familiar and frictionless format. The Fold Bitcoin Gift Card™ is the only bitcoin gift card available on Giftcards.com, underscoring Fold's leadership in mainstream consumer finance.
The partnership between Fold and Giftcards.com, a key platform within Blackhawk Network's (BHN) expansive payments ecosystem, gives Fold access to one of the most heavily trafficked e-commerce destinations in the gift card category. This integration allows millions of consumers to purchase bitcoin gift cards directly from Giftcards.com, which offers gift cards from some of the most popular brands in the world across dining, gaming, apparel, travel, and more.
Fold's Chief Executive Officer, Will Reeves, commented, "Launching on Giftcards.com puts bitcoin directly into one of the largest online gifting channels in the country, a platform that already moves millions in stored value annually. This partnership gives Fold efficient, high-volume reach to mainstream consumers, while giving investors a glimpse of how bitcoin distribution is scaling beyond exchanges and into everyday commerce."
The integration is part of Fold's broader partnership with BHN, which provides access to over 400,000 retail and digital distribution points globally. This partnership aligns with Fold's strategy to offer bitcoin in high-volume consumer channels, from e-commerce and cashback apps to grocery stores and gas stations, making bitcoin as simple to access as any retail brand in the marketplace.
The Fold Bitcoin Gift Card™ is now available for digital purchase on Giftcards.com, with additional retail and physical expansion planned later this year. For more information, visit foldapp.com/bitcoin-gift-card.
References:
[1] https://www.stocktitan.net/news/FLD/fold-launches-bitcoin-gift-card-on-giftcards-com-expanding-bitcoin-11khjcl1uorp.html
[2] https://www.marketscreener.com/news/fold-launches-bitcoin-gift-card-on-giftcards-com-expanding-bitcoin-access-across-the-nationa-s-lar-ce7c5ed2de8af223
Comments
No comments yet