Fold’s Bitcoin Card Reshapes Consumer Finance with Simplified Crypto Rewards

Fold, a publicly traded bitcoin financial services company, has launched the Fold Bitcoin Rewards Credit Card, a product designed to integrate bitcoin into everyday spending. The card, issued on the Visa network and powered by Stripe’s issuing infrastructure, allows users to earn up to 3.5% in bitcoin rewards on all purchases. This includes an unlimited 2% base reward instantly credited and an additional 1.5% when cardholders pay off balances using their Fold Checking Account with qualifying activity. The card also offers up to 10% in bitcoin rewards at major retailers like Amazon, Target, and Starbucks, according to the company’s press release [4].

The card’s structure eliminates traditional complexities associated with crypto rewards programs. Users do not need to manage spending categories, stake tokens, or maintain exchange accounts to earn bitcoin. “There are no categories to manage, no tokens to stake, no exchange account or balance requirements; just real bitcoin, earned automatically with every purchase,” said Will Reeves, Fold’s CEO and founder. The company emphasizes simplicity for both novice and experienced users, combining accessibility with the transparency expected by early adopters [1].

Stripe and Visa’s roles in the partnership highlight their strategic alignment with digital asset integration. Stripe’s infrastructure enables Fold to deploy the card without managing its own issuing program, a critical factor in scaling the product. Sateesh Kumar Srinivasan, Stripe’s Head of Money Management Product, stated that the collaboration exemplifies the company’s goal to empower fintechs to innovate without operational overhead [2]. Meanwhile, Visa’s Head of Crypto, Cuy Sheffield, emphasized the card’s potential to provide “a safe, simple way to earn bitcoin as they shop,” leveraging Visa’s global network to ensure widespread acceptance [4].

Fold’s ecosystem has already processed over $3.1 billion in transaction volume and distributed more than $83 million in bitcoin rewards since its inception. The company holds nearly 1,500 BTC in its treasury, reinforcing its position as a bridge between traditional finance and digital assets. The credit card expands Fold’s existing offerings, which include a bitcoin debit card, exchange, and gift card program. By introducing a credit card, Fold aims to further normalize bitcoin as a mainstream financial tool, enabling users to accumulate the cryptocurrency through routine purchases [3].

The launch reflects growing demand for consumer-facing financial products that integrate digital assets. Fold’s integration with Stripe Issuing marks a key milestone in its product development, aligning with broader trends in crypto adoption. The company’s press release notes that the partnership with Stripe and Visa allows it to deliver a product with the “reach and reliability users expect,” positioning it to scale effectively in a competitive market [4]. Analysts have observed that similar initiatives by competitors, such as Gemini’s XRP Credit Card, underscore the sector’s potential to reshape consumer finance [4].

Fold’s approach contrasts with traditional credit card rewards systems, which often rely on cashback or points. By offering pure bitcoin rewards without lock-ins or exchange dependencies, the company aims to simplify access for mainstream users. This model aligns with broader industry shifts toward programmable rewards and decentralized finance, as highlighted in recent reports on stablecoin adoption and blockchain innovation [4]. The card’s success could influence future developments in digital asset integration, particularly as regulatory clarity and institutional support continue to grow [5].