FLWS Latest Report

Key Financial Data

As of December 29, 2024, 1-800-FLOWERS.COM's total operating revenue was $775,492,000. Compared to the total operating revenue of $2,017,853,000 in 2023, the revenue in 2024 has significantly decreased, indicating the company is facing significant challenges in the market. The total operating revenue in 2023 decreased by 8.6% compared to 2022, showing a continuing revenue decline trend. The company's revenue in the e-commerce segment also decreased, from $1,049,821,000 in 2022 to $911,302,000, a decrease of 13.2%. This revenue decrease is noteworthy, reflecting the intensified competition and changes in consumer demand.

Peer Comparison

1. Industry-wide Analysis: The overall market trends in the floral and gift industry are influenced by seasonal factors and consumer buying habits. Holidays such as Valentine's Day and Mother's Day usually significantly boost the industry's total operating revenue, but the expected growth in holiday sales in 2024 is expected to be lower than in 2023, which may negatively impact the industry's overall revenue.

2. Peer Review Analysis: 1-800-FLOWERS.COM's operating revenue in the first quarter of 2024 decreased by 9.44% year-on-year, indicating its lack of competitiveness in the industry. BloomNet, a major competitor, saw a 19.1% decrease in revenue, also reflecting the overall industry's weak demand. The company needs to pay attention to its competitors' performances to formulate corresponding market strategies.

Summary

Overall, 1-800-FLOWERS.COM's operating revenue performance in 2024 is unsatisfactory, and the continuing revenue decline raises concerns about the company's operating status. Although spending during the holiday shopping season has increased, the overall market's weakness and the company's market strategy need to be reevaluated.

Opportunities

1. By improving and expanding its product line to meet consumer demand for personalized and customized gifts, the company may attract more customers.

2. Strengthening its e-commerce platform and marketing, leveraging the advantages of social media and live e-commerce, to attract young consumers.

3. Formulating more attractive promotional strategies to respond to market competition and enhance customer purchasing intent.

Risks

1. The trend of overall industry demand weakness may lead to a further decline in the company's operating revenue.

2. The poor market performance of competitors may also reflect the industry's general challenges, further exacerbating the pressure faced by the company.

3. Planned reductions in advertising spending may affect the company's brand awareness, which may in turn affect sales performance.