Fluent Stock Plunges 12.06% on Q2 Revenue Drop

On August 21, 2025, Fluent's stock experienced a significant drop of 12.06% in pre-market trading, reflecting investor concerns and market sentiment.

Fluent Inc. released its Q2 2025 earnings report, revealing a 19% decline in revenue to $44.7 million compared to the same period last year. The company's median margin stood at $11.9 million, indicating financial challenges.

The earnings report highlighted a mixed performance, with a narrow earnings per share (EPS) beat but a significant revenue shortfall. The company reported a net loss of $7.2 million for the quarter, with adjusted EBITDA reflecting ongoing financial pressures.

Owned and operated revenue decreased by approximately 49% in the quarter, further exacerbating the company's financial difficulties. The data and analytics company posted a loss of 24 cents per share, adjusted for one-time gains and costs, underscoring the challenges faced by Fluent in the current market environment.