Fluent Plunges 10.18% on Strategic Partnership with Databricks

Fluent's stock price plummeted by 10.18% in pre-market trading on August 29, 2025, marking a significant decline for the company.

Fluent has recently announced a strategic partnership with Databricks, aiming to enhance its data intelligence capabilities. This collaboration will leverage Databricks' enterprise-grade infrastructure and Delta Sharing protocol, allowing Fluent to expand its data capabilities significantly. Virginia Marsh has been appointed as the Head of Data & Agencies to lead this initiative, further strengthening Fluent's data strategy.

This partnership is seen as a pivotal move for Fluent in the post-cookie era, where data intelligence is crucial for long-term growth. By integrating Databricks' advanced data solutions, Fluent is positioning itself to thrive in an environment where traditional tracking methods are becoming obsolete. The appointment of Virginia Marsh adds a layer of expertise to Fluent's leadership, ensuring that the company can effectively navigate the complexities of data-driven marketing.