Fluent, Inc. Expands Partnership with Authentic Brands Group for Enhanced Post-Purchase Monetization Opportunities.

Fluent Inc. has expanded its partnership with Authentic Brands Group, aiming to unlock premium advertising opportunities across Authentic's $32 billion global retail portfolio, including Reebok and Champion. The collaboration is projected to increase Fluent's commerce media partner network by millions of annual transactions, creating new revenue streams for Authentic's retail partners while preserving customer experience.

Fluent Inc. (NASDAQ: FLNT), a leading commerce media solutions provider, has announced an expanded partnership with Authentic Brands Group (Authentic), a global leader in sports, lifestyle, and entertainment brand ownership. The collaboration aims to unlock premium advertising opportunities across Authentic's $32 billion global retail portfolio, including major brands such as Reebok and Champion.

The expanded partnership follows successful initial campaigns with brands like Eddie Bauer, Nautica, Lucky Brand, and Aéropostale. Through this broader agreement, Fluent will integrate its post-purchase ad technology across additional iconic brands, such as Reebok, Vince Camuto, Volcom, Champion, RVCA, and DC Shoes. This integration is expected to add millions of annual transactions to Fluent's growing commerce media partner network [1].

Tim Lukens, President of Commerce Media Solutions at Fluent, highlighted the significance of the partnership, stating, "Our partnership with Authentic represents a major step forward in Fluent’s mission to build a robust, high-performance commerce media network. With Authentic’s globally recognized portfolio and massive retail reach, we’re unlocking premium ad inventory for brands—while helping Authentic drive new revenue streams and elevate the customer experience at checkout."

Authentic's Chief Digital Officer, Adam Kronengold, echoed this sentiment, noting that Fluent's data-driven approach and commerce media expertise will continue to help Authentic drive new revenue while enhancing the customer experience with relevant and engaging content at the moment of transaction [1].

This portfolio-level partnership underscores Fluent's value as a strategic monetization partner to influential players in the retail sector. By integrating Fluent's post-purchase ad technology, Authentic's retail partners can deliver personalized, non-endemic offers that drive incremental revenue without disrupting the consumer journey, thereby deepening brand loyalty and creating performance-driven touchpoints for advertisers [1].

The expanded partnership positions Fluent to capture additional revenue through its post-purchase ad technology, which delivers personalized offers at the point of transaction. Each transaction represents a high-value advertising opportunity with strong conversion potential due to the targeting precision available at the moment of purchase [2].

This deal significantly strengthens Fluent's position in the competitive commerce media landscape by demonstrating its ability to serve enterprise-level clients with complex multi-brand requirements [2].

References:
[1] https://www.globenewswire.com/news-release/2025/08/14/3133474/0/en/Fluent-Inc-Adds-Authentic-Brands-Group-to-Partner-Network-Powering-Post-Purchase-Monetization-Across-Brand-Portfolio.html
[2] https://www.stocktitan.net/news/FLNT/fluent-inc-adds-authentic-brands-group-to-partner-network-powering-sead7ovocxnp.html