Floor & Decor's Strategic Expansion into the Myrtle Beach Market: A Blueprint for Retail Growth and Investor Returns

The home improvement sector is experiencing a renaissance, driven by post-pandemic housing demand and a surge in renovation activity. Amid this backdrop, Floor & Decor (FND) has emerged as a standout performer, leveraging its unique blend of in-stock product dominance, tailored professional services, and high-impact community engagement to outpace competitors. The recent opening of its first store in the Myrtle Beach area—located at 545 Mall Drive in Murrells Inlet, South Carolina—exemplifies how the company's localized strategies are not just capturing market share but redefining retail growth in a fragmented industry. For investors, this represents a high-conviction opportunity to capitalize on a business model that balances disciplined expansion with customer-centric innovation.

Localized Market Entry: A Formula for Scalable Growth

Floor & Decor's entry into Myrtle Beach is a masterclass in strategic retail expansion. The company's new 180,000-square-foot warehouse store, staffed by 18 full-time and five part-time associates, is designed to dominate the local hard-surface flooring market. By offering an in-stock selection of tile, wood, laminate, vinyl, and natural stone—alongside installation materials and decorative accessories—Floor & Decor addresses a critical pain point for homeowners and contractors: the frustration of out-of-stock items and long lead times. This “one-stop-shop” approach, combined with everyday low pricing, positions the store to capture both retail and professional traffic.

The grand opening in August 2025 was no mere ceremonial event. It featured a $5,000 Floor Makeover Sweepstakes, a Million Dollar Dice Roll promotion (with a $1 million grand prize), and a Super Saturday event that drew local vendors and partners like Tebo's Dog House and the Grand Strand Humane Society. These initiatives weren't just about short-term sales—they were about embedding the brand into the community's fabric. By donating $1,000 to the Humane Society and hosting a boat giveaway at its PRO Industry Networking Event, Floor & Decor demonstrated a commitment to local causes that builds goodwill and long-term loyalty.

PRO Services: The Secret Weapon for Professional Partnerships

While retail customers are essential, Floor & Decor's PRO Premier Rewards Program and PRO Services Team are the engines of its B2B growth. The Murrells Inlet store's exclusive PRO Industry Networking Event—featuring supplier meet-and-greets and a 2025 Mako 18LTS boat giveaway—highlights the company's focus on building relationships with contractors, renovators, and architects. These professionals, who often account for 30-40% of flooring sales in high-growth markets, are incentivized to choose Floor & Decor over competitors through perks like volume discounts, same-day delivery, and a rewards program that offers points redeemable for merchandise or charitable donations.

This strategy is paying off. In Q2 2025, Floor & Decor reported a 0.4% increase in comparable store sales, the first quarterly gain since Q4 2022, driven by strong PRO channel performance. The company's disciplined approach to expansion—revising its 2025 store count from 25 to 20 due to macroeconomic uncertainties—further underscores its focus on profitability over rapid, unsustainable growth.

Community Engagement: Building a Legacy of Trust

Floor & Decor's community initiatives extend beyond Myrtle Beach. Its partnership with Habitat for Humanity International, which has already donated $300,000 in materials to 60 local affiliates in 2025, aligns with the company's mission to “improve the spaces where people live.” Locally, the Murrells Inlet store's F&D Cares program allows associates to take paid volunteer time off, fostering a culture of social responsibility that resonates with both employees and customers.

Such efforts are not just feel-good gestures—they're strategic. A 2023 Harvard Business Review study found that companies with strong community ties see 15-20% higher customer retention rates. For Floor & Decor, this translates to a loyal customer base in Myrtle Beach, a region with a booming tourism sector and a growing population of second-home buyers.

Financials and Investor Implications

Floor & Decor's Q2 2025 results reinforce its financial strength. The company reported $1.21 billion in revenue, a 9.7% year-over-year increase in adjusted EBITDA to $150.2 million, and $0.58 in diluted EPS—a 11.5% jump. These figures, coupled with its updated 2025 guidance (net sales of $4.66–$4.8 billion and adjusted EBITDA of $520–$560 million), suggest a business that is not only weathering macroeconomic headwinds but thriving in them.

For investors, the numbers tell a compelling story. Floor & Decor's stock has outperformed the S&P 500 by 22% year-to-date, driven by its unique value proposition and disciplined capital allocation. With $310–$360 million in planned 2025 capital expenditures and a revised store count that prioritizes profitability, the company is poised to deliver consistent returns.

Why Invest in FND Now?

The Myrtle Beach store is a microcosm of Floor & Decor's broader strategy: localized execution, professional partnerships, and community-first engagement. As the home improvement sector continues to recover, the company's focus on in-stock availability, PRO services, and high-impact events positions it to outperform peers like Lumber Liquidators and The Home Depot in niche markets.

For investors, the case is clear. Floor & Decor's 2025 guidance, strong EBITDA margins, and disciplined expansion model make it a high-conviction retail play. With the Myrtle Beach store already generating buzz and the company's stock trading at a 12.3 P/E ratio (well below its 5-year average of 15.8), the time to act is now.

In a market where “retailtainment” and community trust are king, Floor & Decor has mastered the formula. For those seeking exposure to a resilient, innovation-driven retailer, FND is a buy—and a long-term hold.