FLOKI Valhalla Launches 60-Day TV Campaign Targeting 1 Billion U.S. Households

FLOKI’s Valhalla MMORPG has launched a 60-day national television advertising campaign in the United States, marking a major step in mainstreaming blockchain-based gaming. The campaign, which began on August 9, 2025, features 30-second commercials airing on Bloomberg, Fox Business, and CNBC, with projections of reaching over 1 billion U.S. households over the 60-day period [1]. This is part of a broader media strategy announced by FLOKI in partnership with New To The Street, aimed at driving awareness for Valhalla following its June 30, 2025, mainnet launch [2].

The TV commercials highlight the game’s Viking-inspired theme and its integration of blockchain technology, which allows for a player-driven economy and tokenized in-game assets. Alongside the TV campaign, Valhalla has also taken over digital billboards in New York City’s Times Square, with ads appearing up to 20 times per hour on the Reuters 42nd Street Billboard [3]. This multi-channel approach ensures high visibility in both digital and traditional media spaces, reinforcing the brand’s presence in one of the most influential global markets.

In addition to television and out-of-home advertising, the campaign includes regular interviews with FLOKI representatives on Fox Business and Bloomberg Television, reaching over 219 million U.S. households [4]. These interviews are complemented by digital and press distribution efforts, including monthly recaps from the NYSE floor and ecosystem case studies, further positioning Valhalla as a leader in blockchain gaming. The campaign also leverages New To The Street’s 3.16 million YouTube subscribers, ensuring extended visibility and SEO-optimized reach [5].

Valhalla, developed by FLOKI, is a blockchain-based MMORPG inspired by Norse mythology, allowing players to discover, tame, and battle creatures known as Veras. The game features a dynamic hexagonal battlefield and a fully integrated in-game economy [6]. The timing of the campaign aligns with growing public interest in blockchain-based gaming, a sector that has seen increased media attention and investment in recent months. By securing high-profile placements on traditional media platforms, FLOKI aims to bridge the gap between mainstream audiences and the crypto-native community.

The 60-day national TV blitz is not a short-term promotional push but rather a long-term brand-building strategy. By consistently showcasing Valhalla across major U.S. media channels, FLOKI is signaling its intent to normalize blockchain gaming and reduce the perceived complexity associated with the technology [7]. This effort also highlights the growing acceptance of crypto and blockchain-based projects in broader commercial and cultural contexts.

The campaign reflects a broader industry trend: the convergence of traditional and digital marketing strategies to engage a diverse and tech-savvy audience. As the gaming industry increasingly integrates Web3 technologies, such aggressive media strategies may set a precedent for future blockchain-based entertainment projects aiming for mass-market adoption [8].

[1] AInvest, “FLOKI Valhalla Launches 60-Day U.S. TV Ad Blitz Reaching 1 Billion Households,” https://www.ainvest.com/news/floki-valhalla-launches-60-day-tv-ad-blitz-reaching-1-billion-households-2508

[2] AInvest, “FLOKI Valhalla Launches 60-Day U.S. TV Campaign Reaching 1 Billion Households,” https://www.ainvest.com/news/floki-valhalla-launches-60-day-tv-campaign-reaching-1-billion-households-2508

[3] LiveBitcoinNews, “FLOKI’s Valhalla MMORPG Storms U.S. Television With 60-Day National Commercial Blitz,” https://www.livebitcoinnews.com/flokis-valhalla-mmorpg-storms-u-s-television-with-60-day-national-commercial-blitz/

[4] TheStreet, “Articles by Chainwire,” https://www.thestreet.com/crypto/author/chainwire

[7] U.Today, “IT, AI and Fintech Daily News for You Today,” https://u.today/

[8] BlockchainReporter, “Crypto News: Bitcoin, Ethereum & Price Data,” https://blockchainreporter.net/