FLOKI Valhalla Launches 60-Day TV Campaign Reaching 1 Billion U.S. Households

FLOKI’s Valhalla MMORPG has launched an unprecedented 60-day national commercial blitz across U.S. television, leveraging major networks like Bloomberg, Fox Business, and CNBC to reach an estimated 1 billion U.S. households. The campaign began with a 30-second spot airing on August 9, 2025, during a segment on New To The Street, and will continue with 350 commercials broadcast nationwide over the next two months. This marks a significant shift for a blockchain-based gaming project to secure prime-time television exposure, signaling a broader push to bridge traditional media with Web3 audiences [1][2][3].

Valhalla, FLOKI’s flagship play-to-earn MMORPG, is built on a blockchain framework and inspired by Norse mythology. Players engage in an immersive, player-driven economy where they can discover, tame, and battle creatures known as Veras. The game officially launched on Mainnet on June 30, 2025, and the TV campaign is part of a previously announced three-month media strategy designed to drive awareness and adoption [1][2]. The campaign will be complemented by bi-monthly spokesperson interviews on Fox Business and Bloomberg Television, reaching over 219 million U.S. households, and will extend into sponsored programming during prime business hours [1].

Beyond television, FLOKI is leveraging high-impact outdoor advertising in New York City’s Times Square, where the Reuters 42nd Street Billboard will feature Valhalla ads up to 20 times per hour for four weeks each month. This strategic presence in one of the world’s most iconic intersections ensures sustained visibility for the Valhalla brand. The digital and press components of the campaign include monthly NYSE floor recaps, ecosystem case studies, and content distribution through New To The Street’s 3.16 million YouTube subscribers and social media channels [1][3].

The campaign also emphasizes investor engagement, with plans to participate in broker meet-and-greets, retail-focused gatherings in New York City, and virtual presentations targeting accredited investors and family offices. These efforts reflect a broader industry trend of blockchain-native projects seeking legitimacy and visibility through traditional media and financial channels [2][3]. The U.S. remains a regulatory gray area for many decentralized projects, but the presence of Valhalla in prime-time slots may help shift public perception and reduce the perceived risks associated with blockchain-based entertainment.

While the scale and ambition of the campaign are notable, it remains to be seen whether the commercial exposure will translate into sustained user growth or significant market impact. Short-term spikes in interest have historically not always led to long-term adoption in the gaming and crypto sectors. However, the television campaign is a clear declaration of intent for FLOKI Valhalla to break into the mainstream and redefine the boundaries of blockchain-based entertainment [1][2].

Source: [1] FLOKI Valhalla Launches 60-Day U.S. TV Campaign ... (https://www.ainvest.com/news/floki-valhalla-launches-60-day-tv-campaign-reaching-1-billion-households-2508/)

[2] FLOKI Valhalla Launches 60-Day U.S. TV Ad Blitz ... (https://www.ainvest.com/news/floki-valhalla-launches-60-day-tv-ad-blitz-reaching-1-billion-households-2508/)

[3] FLOKI's Valhalla MMORPG Storms U.S. Television With 60 ... (https://kalkinemedia.com/us/news/press-release/flokis-valhalla-mmorpg-storms-us-television-with-60-day-national-commercial-blitz)