FLOKI Valhalla Launches 60-Day U.S. TV Campaign Reaching 1 Billion Households

FLOKI’s Valhalla MMORPG has entered a new phase with a 60-day national television advertising campaign in the United States, marking one of the most extensive media pushes in the project’s history [1]. The campaign launched with a 30-second commercial airing on August 9, 2025, during an interview segment on New To The Street. Over the next two months, Valhalla’s Viking-themed world will be showcased in 350 commercials across Bloomberg, Fox Business, and CNBC [1]. The campaign is projected to reach over 1 billion households, significantly expanding FLOKI’s visibility in a crowded market [1].

Beyond television, the campaign includes a takeover of the Reuters 42nd Street Billboard in New York City’s Times Square. The digital billboard will display Valhalla’s immersive metaverse experience up to 20 times per hour for four weeks each month [1]. This dual approach—combining traditional TV with high-traffic outdoor advertising—ensures broad and sustained exposure for the game. Valhalla, a blockchain-based MMORPG featuring a player-driven economy and dynamic hexagonal combat, launched its mainnet on June 30, 2025 [1].

FLOKI’s collaboration with New To The Street also includes bi-monthly spokesperson appearances on Fox Business and Bloomberg Television, reaching over 219 million U.S. households. These interviews are complemented by regular high-impact commercials during prime business hours [1]. The campaign extends to digital platforms, leveraging the channel’s 3.16 million YouTube subscribers and social media channels for year-long content archiving and optimized reach [1]. Additionally, FLOKI is engaging with investors through broker meet-and-greets, New York City events, and virtual presentations for accredited investors [1].

The strategic use of traditional media underscores FLOKI’s ambition to move beyond the crypto and gaming niche. While many blockchain-based projects rely on digital channels, FLOKI’s television campaign positions Valhalla as a mainstream entertainment offering [1]. The 60-day timeline suggests a well-planned, sustained effort to build brand recognition and attract new users, including those unfamiliar with blockchain technology [2]. The broad reach of the campaign also aligns with FLOKI’s goal of transforming Valhalla into a widely recognized name in the gaming space [2].

This marketing strategy reflects a broader trend in the crypto and gaming sectors, where projects are increasingly using traditional media to enhance mainstream adoption [3]. By securing prime-time ad slots, FLOKI is not only boosting awareness but also demonstrating the viability of blockchain-based entertainment in the broader cultural landscape [3]. As more blockchain games aim for mass audiences, FLOKI’s approach highlights the potential for digital innovation to integrate with established entertainment formats [1].

Source:

[1] AInvest - FLOKI Valhalla Launches 60-Day U.S. TV Ad Blitz Reaching 1 Billion Households (https://www.ainvest.com/news/floki-valhalla-launches-60-day-tv-ad-blitz-reaching-1-billion-households-2508/)

[2] Kalkine - FLOKI's Valhalla MMORPG Storms U.S. Television With 60-Day National Commercial Blitz (https://kalkinemedia.com/us/news/press-release/flokis-valhalla-mmorpg-storms-us-television-with-60-day-national-commercial-blitz)

[3] DL News - FLOKI's Valhalla MMORPG Storms U.S. Television With 60-Day National Commercial Blitz (https://www.dlnews.com/)