FLOKI Valhalla Launches 60-Day U.S. TV Ad Campaign

FLOKI’s Valhalla MMORPG has launched a 60-day national television advertising campaign across the United States, marking a significant shift in the project’s marketing approach and signaling its intent to expand beyond the cryptocurrency community into mainstream gaming and entertainment markets. The campaign debuted on August 9, 2025, with a 30-second commercial aired during an interview segment on New To The Street, a media partnership that will see the game’s branding appear in 350 commercials across Bloomberg, Fox Business, and CNBC over the next two months [1]. The initiative is expected to reach over one billion U.S. households, leveraging prime-time business programming and high-impact visibility to introduce Valhalla to a broad audience [2].

In addition to television, FLOKI has secured a prominent outdoor advertising presence in New York City’s Times Square, with the game’s visuals appearing on the Reuters 42nd Street Billboard up to 20 times per hour for four weeks each month. This physical presence in one of the world’s most trafficked areas reinforces Valhalla’s brand visibility and positions FLOKI as a major player in both blockchain and entertainment [3]. The campaign also includes bi-monthly interviews featuring FLOKI representatives on Bloomberg and Fox Business, as well as digital and press coverage through New To The Street’s extensive reach, including its 3.16 million YouTube subscribers [4].

Valhalla, a blockchain-based MMORPG developed by the FLOKI team, is rooted in Norse mythology and features a player-driven economy, hexagonal battlefield systems, and the ability to discover, tame, and battle with creatures known as Veras. The game was officially launched on June 30, 2025, and is now playable, with the television campaign serving as part of a broader three-month media push to drive awareness and adoption [5]. The marketing effort also includes direct investor engagement through meet-and-greets in New York City and virtual presentations aimed at family offices and accredited investors.

The scale and timing of the campaign suggest a calculated strategy to build both brand recognition and market legitimacy at a critical moment for blockchain gaming. With the sector still navigating the aftermath of major failures like Terra’s 2022 collapse, FLOKI’s focus on mainstream media and physical presence could help reframe perceptions of blockchain-based games as entertainment-first platforms rather than purely financial assets [6]. While no specific metrics have been disclosed regarding user growth or engagement, the campaign’s reach and structure indicate a strong belief in Valhalla’s potential to attract a wide and diverse audience.

Source:

[1]title1: FLOKI Valhalla Launches 60-Day U.S. TV Ad Blitz ... (https://www.ainvest.com/news/floki-valhalla-launches-60-day-tv-ad-blitz-reaching-1-billion-households-2508/)

[2]title2: FLOKI Valhalla Launches 60-Day U.S. TV Campaign ... (https://www.ainvest.com/news/floki-valhalla-launches-60-day-tv-campaign-reaching-1-billion-households-2508/)

[3]title3: FLOKI's Valhalla MMORPG Storms U.S. Television With 60 ... (https://kalkinemedia.com/us/news/press-release/flokis-valhalla-mmorpg-storms-us-television-with-60-day-national-commercial-blitz)

[4]title4: Valhalla: The Viking-Themed Blockchain MMORPG ... (https://www.livebitcoinnews.com/flokis-valhalla-mmorpg-storms-u-s-television-with-60-day-national-commercial-blitz/)

[6]title6: Do Kwon may plead guilty to US fraud charges tied to Terra ... (https://cryptobriefing.com/no-trial-terra-luna-do-kwon/)