FLOKI Valhalla Launches 60-Day U.S. TV Ad Blitz Reaching 1 Billion Households

FLOKI’s Valhalla MMORPG has launched a high-impact 60-day national television commercial campaign in the United States, marking a significant expansion of the project’s media strategy. The initiative began on August 9, 2025, with the debut of a 30-second commercial during a segment on Bloomberg Television’s New To The Street show. Over the next two months, the campaign will feature 350 commercials aired across Bloomberg, Fox Business, and CNBC, reaching over 1 billion U.S. households. The television blitz is part of a broader three-month media campaign with New To The Street, launched following the June 30, 2025, mainnet launch of Valhalla [3].

Valhalla, FLOKI’s flagship play-to-earn MMORPG, is rooted in Norse mythology and features a player-driven economy. Players can discover, tame, and battle creatures known as Veras, engaging in dynamic combat on a hexagonal battlefield. The game is already playable and now fully operational on the mainnet, blending entertainment with blockchain-based utility. The game aims to position itself as a leader in the emerging blockchain gaming space [3].

In addition to the television commercials, FLOKI has secured a prominent digital billboard presence in New York City’s Times Square. The Reuters 42nd Street Billboard will display Valhalla ads up to 20 times per hour for four weeks each month, highlighting the game’s metaverse experience. This physical visibility reinforces the digital strategy, which includes bi-monthly FLOKI spokesperson interviews on Bloomberg Television and Fox Business, reaching more than 219 million U.S. households [3].

The campaign also leverages digital and press components, with monthly recaps from the New To The Street NYSE floor and ecosystem case studies designed to reinforce FLOKI and Valhalla as innovators in blockchain gaming. Furthermore, the project taps into New To The Street’s 3.16 million YouTube subscribers and active social media channels to ensure long-term visibility and optimized search reach [3].

Investor relations are a central element of the campaign. FLOKI plans to host broker meet-and-greets and retail-focused events in New York City, as well as virtual presentations for family offices and accredited investors. These initiatives aim to enhance institutional interest while maintaining a close relationship with the project’s grassroots community [3].

As the utility token of the FLOKI Ecosystem, the project positions itself as a people-first cryptocurrency with a focus on utility, community, and marketing. FLOKI currently has over 550,000 token holders and has built global recognition through strategic partnerships and aggressive marketing efforts [3].

Source: [3] FLOKI's Valhalla MMORPG Storms U.S. Television With 60-Day National Commercial Blitz (https://www.dlnews.com/external/flokis-valhalla-mmorpg-storms-us-television-with-60-day-national-commercial-blitz/)