FLOKI Launches 60-Day TV Ad Campaign to Drive Valhalla MMORPG Adoption

FLOKI’s Valhalla MMORPG has launched an extensive 60-day national television commercial campaign in the United States, marking a pivotal shift in the project’s strategy to boost mainstream adoption. The campaign, which began on August 9, 2025, features 30-second commercials airing on Bloomberg, Fox Business, and CNBC, with over 350 total spots scheduled during the period. These ads aim to introduce the game to a broad audience, including traditional gamers and crypto enthusiasts alike [1].

The first television appearance was part of an interview segment on New To The Street, a financial media platform, and was followed by a high-frequency ad rotation across key business channels. Over the next two months, the campaign is projected to reach more than 1 billion U.S. households, making it one of the most ambitious media efforts in FLOKI’s history [1]. The television push is part of a larger three-month media strategy initiated after Valhalla’s June 30 mainnet launch.

Beyond television, FLOKI has secured prominent digital and outdoor advertising placements. A 42nd Street billboard in New York City’s Times Square will showcase Valhalla up to 20 times per hour for four weeks each month, reinforcing the game’s presence in one of the world’s most visible urban environments. The campaign is complemented by digital outreach via New To The Street’s YouTube channel, which has 3.16 million subscribers, and through SEO-optimized content, including NYSE floor recaps and ecosystem case studies [1].

The Valhalla MMORPG, developed by the FLOKI team, is a blockchain-based game inspired by Norse mythology. Players can engage in a player-driven economy, discovering, taming, and battling creatures known as Veras within a dynamic hexagonal battlefield. The game’s immersive design, combined with play-to-earn mechanics, positions it as a unique offering in the evolving crypto-gaming landscape [1].

The campaign also includes investor outreach initiatives such as meet-and-greets with brokers, in-person events in New York City, and virtual presentations targeting accredited investors and family offices. These efforts reflect a broader strategy to cultivate both retail and institutional interest in the Valhalla ecosystem and its native token [1].

Valhalla’s launch represents FLOKI’s latest step in its mission to expand the utility and awareness of its token. The project has already established a strong brand presence through strategic marketing partnerships, with over 550,000 token holders globally. The television campaign is a strategic departure from early crypto-native marketing, signaling FLOKI’s intent to penetrate the mainstream entertainment market.

Analysts suggest that FLOKI’s move into traditional media channels could indicate a broader trend in the blockchain and gaming industries, where projects are increasingly turning to conventional marketing to onboard new users [1]. While the campaign’s success will depend on viewer engagement and user acquisition metrics, its scale and ambition set a new benchmark in the crypto-gaming sector.

Source: [1] IT, AI and Fintech Daily News for You Today (https://u.today/)