Six Flags and Accesso Technology Extend Partnership for Ticketing Services

Accesso Technology has renewed its 20-year ticketing partnership with Six Flags through a new five-year agreement. The renewed contract, starting January 1, 2026, will continue the use of accesso e-commerce ticketing across Six Flags' 42 theme and water parks in North America. The partnership aims to enhance the guest experience and drive revenue growth.

Accesso Technology Group (AIM: ACSO) has renewed its 20-year ticketing partnership with Six Flags Entertainment Corporation (NYSE: FUN) through a new five-year agreement. The renewed contract, commencing January 1, 2026, will continue the use of accesso e-commerce ticketing across Six Flags' 42 theme and water parks in North America [1][2].

The partnership aims to enhance the guest experience and drive revenue growth. Since the initial collaboration in 2006, hundreds of millions of tickets and entitlements have been sold online using the accesso Passport platform. The technology has continuously evolved to meet the operational scale of one of the world's largest regional theme park operators, driving revenue via benchmark level conversion rates and optimizing basket size while delivering a modern digital user experience [1][2].

The accesso Passport eCommerce suite delivers a robust, intuitive platform built to handle massive scale across daily ticket sales, season passes, memberships, and flexible payment plans. With integrated up-sell and cross-sell capabilities, the platform supports deeper guest engagement and maximizes revenue opportunities. Its industry-leading conversion rates and proven reliability demonstrate why clients continue to select and renew their partnerships with accesso [1][2].

Brian Witherow, CFO of Six Flags Entertainment Corporation, commented on the renewal, stating, "Accesso has been a trusted partner in helping us deliver a streamlined and reliable ticketing experience to our guests for nearly two decades. We are pleased to continue working with Accesso as a proven technology partner that understands the unique scale and operational needs of our parks" [1][2].

Steve Brown, CEO of accesso, reflected on the renewal, saying, "Six Flags is a flagship client for Accesso, and we're pleased to further extend our long-term relationship. This renewal reaffirms the value our technology and highlights our ability to scale with our partners as they evolve and grow" [1][2].

Under the terms of the agreement, accesso continues as the exclusive online ticketing platform for Six Flags through December 31, 2030, notwithstanding Six Flags' one-time option to terminate the agreement on December 31, 2027, providing notice is given no later than twelve months in advance of this date [1][2].

References:
[1] https://www.marketscreener.com/news/accesso-and-six-flags-extend-20-year-ticketing-partnership-with-new-5-year-ecommerce-agreement-ce7c5edede8ef221
[2] https://www.accesso.com/news/accesso-and-six-flags-extend-20-year-ticketing-partnership-with-new-5-year-ecommerce-agreement