Fitness Giant Bets Big on AI-Driven FET in $500M Crypto Push

Interactive Strength Inc. (TRNR), a U.S.-based fitness equipment manufacturer, has announced plans to establish a $500 million crypto treasury centered on Fetch.ai’s FET tokens, marking one of the largest publicly listed crypto treasuries in the U.S. This move underscores the growing integration of artificial intelligence (AI) into corporate financial strategies. The company is already acquiring FET tokens following a $55 million investment from DWF Labs and ATW Partners, signaling strong institutional support [1]. The decision aligns with Fetch.ai’s mission to leverage decentralized AI for real-world applications such as DeFi trading and smart energy systems [1].

FET has experienced notable price volatility, surging over 7% in the last 24 hours and 10% in the past five hours as of early August 2025 [1]. The token’s recent momentum has been fueled by a $50 million buyback program announced by Fetch.ai and increased adoption of its AI-driven platform. However, the token has declined by 46.32% year-to-date and trades at approximately $0.68, significantly below its all-time high of $3.47 in March 2024 [1]. The circulating supply of FET stands at 2.4 billion, or 87% of its max supply, with a current market cap of $1.62 billion [1].

The demand for FET appears to be supported by both retail and institutional investors. In the past 24 hours, FET saw 951 buyers and 1,169 sellers, with a total of 2,069 trades, reflecting active trading interest [1]. Additionally, the token was searched over 1,200 times on the same period, highlighting its rising profile in the crypto space. Interactive Strength’s investment adds to a broader trend of corporations exploring AI-powered digital assets to diversify their treasuries and hedge against macroeconomic uncertainties [1].

The market’s positive reception of FET has also been evident in its trading volumes, which rose by 75% over the past 24 hours, outpacing the average 35% increase in the Ethereum ecosystem [1]. Despite its recent gains, FET remains a modest performer compared to top Ethereum-based assets, with weekly gains of approximately 3%, lagging behind the ecosystem’s 8% average [1]. Analysts attribute the price movement to growing institutional adoption and strategic developments such as the token’s integration with the CUDOS platform, which is expected to enhance its utility and adoption [1].

Looking ahead, the future trajectory of FET will likely depend on the success of its AI-driven applications and continued corporate buy-in. Fetch.ai’s platform enables the development of autonomous AI agents capable of performing tasks in DeFi, transportation, and energy optimization. The token’s long-term potential also hinges on the broader adoption of decentralized AI and the company’s ability to maintain innovation and partnerships in the rapidly evolving crypto landscape [1]. As FET continues to navigate its path toward recovery, market participants will closely monitor its performance against key resistance levels and broader market trends in the AI sector [1].

Source:

[1] CoinDesk - Fitness Firm Interactive Strength Plans to Raise Up to $500M to Buy Fetch.AI's FET Tokens (https://www.coindesk.com)

[2] The Block - Nasdaq-listed fitness company plans to raise $500 million for FET crypto treasury (https://www.theblock.com)

[3] BeInCrypto - US Fitness Company Plans $500 Million Crypto Treasury Centered on FET Tokens (https://www.beincrypto.com)