FitLife Brands KDJ Golden Cross, Bullish Marubozu Pattern Emerges

FitLife Brands has recently experienced a significant momentum shift, as evidenced by the 15-minute chart's Golden Cross formation and Bullish Marubozu pattern on August 20, 2025 at 15:45. This indicates that the stock's price momentum is transitioning towards a more positive trajectory, potentially leading to further upward movement. With buyers currently in control of the market, it is likely that bullish momentum will continue to prevail.

FitLife Brands Inc. (FTLF) reported a 5% decline in total revenue for the second quarter of 2025, bringing in $16.1 million. Despite the revenue drop, the company's stock remained stable in aftermarket trading, closing at $16.22, a 0.43% decrease from the previous session [1].

The company highlighted strategic acquisitions and operational efficiencies as key areas of focus moving forward. Total revenue decreased by 5% year-over-year, with online sales constituting 65% of total revenue. The gross profit margin slightly decreased to 42.8%, down from 44.08% in the previous year. Net income for the quarter was $1.7 million, down from $6 million in the previous year [1].

FitLife Brands expects its combined operations with Irwin Naturals to generate over $120 million in revenue and $20-25 million in adjusted EBITDA. Analysts tracked by InvestingPro maintain a positive outlook, with price targets ranging from $20 to $21, suggesting potential upside [1].

Key Takeaways:

- Total revenue decreased by 5% year-over-year.
- Online sales constituted 65% of total revenue.
- Stock price remained stable in aftermarket trading.
- Irwin Naturals acquisition completed, with a focus on cost savings.
- Gross profit margin slightly down to 42.8%.

Financial Highlights:

- Revenue: $16.1 million, down 5% year-over-year.
- Online sales: $10.4 million, representing 65% of total revenue.
- Gross profit margin: 42.8%, down from 44.08%.
- Net income: $1.7 million, down from $6 million in the previous year.
- Basic EPS: $0.19, compared to $0.29 last year.
- Adjusted EBITDA: $3.3 million, a decrease of 13%.

Outlook & Guidance:

FitLife Brands expects its combined operations with Irwin Naturals to generate over $120 million in revenue and $20-25 million in adjusted EBITDA. The company is focusing on expanding its online sales footprint, particularly for Irwin Naturals, and exploring potential revenue synergies through cross-brand distribution [1].

Risks and Challenges:

- Supply chain efficiency: Continued focus on improving supply chain efficiency is crucial for cost management.
- Market saturation: The supplement market is experiencing a post-COVID pullback, which may impact future sales.
- Competitive pressure: Losing Costco US distribution could affect market reach, despite maintaining Canada distribution.
- Organic growth: Challenges with the Doctor Tobias brand could hinder organic growth.
- Cost management: Achieving expected cost savings from the Irwin Naturals acquisition is vital.

Executive Commentary:

Dayton Judd, CEO of FitLife Brands, expressed optimism about future growth, stating, "We are hopeful that we can still deliver some organic revenue growth in 2025." He emphasized the importance of picking up where previous distribution efforts left off, noting, "Success here doesn’t require us to regain distribution. It just requires us to pick up where they left off."

References:

[1] https://www.investing.com/news/transcripts/earnings-call-transcript-fitlife-brands-q2-2025-sees-revenue-decline-stock-steady-93CH-4194123