Fitell shares rise 12.03% intraday after announcing name change to GMEX Robotics and strategic shift to AI-driven consumer robots and smart tech design.

Fitell surged 12.03% intraday, with the company announcing a name change to GMEX Robotics and a strategic shift from fitness e-commerce to AI-driven consumer robotics and smart technology design and deployment. The company previously operated an Australian online fitness equipment retail business covering over 2,000 products, now retaining the fitness segment as a research foundation while developing AI robotics and smart hardware products.