Fiserv Shares Dip 1.01% on $670M Turnover 154th in Market Activity as Small Business Index Stabilizes at 149 Amid Value-Driven Spending Shifts

On September 2, 2025, Fiserv (NYSE: FI) closed with a 1.01% decline, trading a volume of $0.67 billion, ranking 154th in market activity. The company’s Small Business Index for August remained stable at 149, reflecting sustained consumer spending trends despite shifting purchasing behaviors.

Year-over-year data highlighted resilience in small business performance, with sales and transactions growing by 3.9% and 3.7%, respectively. However, monthly sales showed minimal movement despite a 1.4% rise in foot traffic, indicating a shift toward value-conscious spending. Average ticket sizes declined by 1.5% compared to July, driven by consumers prioritizing affordability, particularly in sectors like restaurants and wholesale trade.

Restaurant sales saw a 2.1% monthly increase, driven by quick-service operations, which grew 8.3% annually. Retail activity remained mixed, with nominal growth in sales and foot traffic but a contraction in inflation-adjusted terms. Wholesale trade reported a 0.3% monthly sales dip, attributed to a 2.5% drop in transactions, though average ticket sizes rose 2.3%, hinting at macroeconomic pressures such as tariffs.

Consumer spending patterns revealed a reallocation of budgets toward essentials, with discretionary spending rising 1.2% monthly while essentials fell 1.5%. Year-over-year, essentials grew 5.9%, nearly triple the 2.0% increase in discretionary categories. The shift toward goods over services in August, led by groceries and gasoline, contrasted with stronger long-term service sector growth of 4.8% annually compared to 2.0% for goods.

The Fiserv Small Business Index, derived from 2 million U.S. small business transactions, provides real-time insights into sector-specific trends. The August report underscores a cautious consumer landscape, balancing short-term cost-conscious decisions with underlying demand in essential and service-driven industries.