FirstCash's 15min chart shows KDJ Death Cross, Bearish Marubozu signal.

Based on the 15-minute chart of FirstCash, a KDJ Death Cross and Bearish Marubozu pattern emerged on September 4, 2025 at 14:30. This suggests a shift in momentum towards a downtrend, with potential for further declines in stock price. Sellers have taken control of the market, and bearish momentum is likely to persist.

On September 4, 2025, at 14:30, a significant technical pattern emerged on the 15-minute chart of FirstCash Holdings, Inc. (NASDAQ: FCFS). The appearance of a KDJ Death Cross and Bearish Marubozu pattern suggests a shift in momentum towards a downtrend, potentially signaling further declines in the stock price [1].

The KDJ Death Cross, a candlestick pattern, indicates a bearish crossover where the K line (fast Stochastic) crosses below the D line (slow Stochastic), signaling a potential change in trend. This is often seen as a sell signal. The Bearish Marubozu pattern, characterized by a large red candle with no wicks, suggests a strong selling pressure, reinforcing the bearish trend.

The recent filing data from Hsbc Holdings PLC shows a significant reduction in its stake in FirstCash Holdings, Inc. by 63.5%, to 6,705 shares valued at approximately $806,000 as of August 31, 2025 [1]. This reduction could be an indication of a broader market sentiment shift, aligning with the technical patterns observed.

Several institutional investors have increased their holdings in FirstCash, including AQR Capital Management, which raised its stake by 24.7% during the fourth quarter, indicating continued interest from the institutional sector [1]. However, the overall market sentiment appears to be bearish, as evidenced by the technical patterns.

FirstCash recently declared a quarterly dividend of $0.42 per share, an increase from the previous dividend of $0.38, reflecting a 25.81% dividend payout ratio [1]. Despite the dividend increase, the bearish momentum signaled by the technical patterns may overshadow this positive development.

The stock performance on September 4, 2025, saw shares of FirstCash stock trading up $0.81 during trading, hitting $150.55. The stock has a market capitalization of $6.68 billion, a price-to-earnings ratio of 23.13, and a beta of 0.70. The company has a current ratio of 4.21, a quick ratio of 3.12, and a debt-to-equity ratio of 0.79 [1].

Analyst ratings for FirstCash Holdings, Inc. have been mixed, with several brokerages changing their ratings recently. Wall Street Zen downgraded the stock from a "strong-buy" rating to a "buy" rating, while Capital One Financial set a $160.00 target price and Cowen restated a "buy" rating [1]. Jefferies Financial Group upgraded the stock to a "strong-buy" rating, but the overall average rating remains "Buy" with a consensus target price of $142.33.

Insider activity has also been notable, with CEO Rick L. Wessel selling 69,024 shares and insider Howard F. Hambleton selling 3,900 shares, indicating a potential shift in insider sentiment [1].

In conclusion, the emergence of the KDJ Death Cross and Bearish Marubozu pattern on the 15-minute chart of FirstCash Holdings, Inc. suggests a potential downtrend. The reduction in Hsbc Holdings' stake and mixed analyst ratings reinforce this bearish sentiment. Investors should closely monitor the stock's performance and technical indicators for further developments.

References:
[1] https://www.marketbeat.com/instant-alerts/filing-firstcash-holdings-inc-fcfs-stock-holdings-lessened-by-hsbc-holdings-plc-2025-08-31/