Figma Shares Slide 3.88 as AI Acquisition Drives 439th Ranked Trading Volume in $320M Move

Market Snapshot

Figma’s stock (FIG) fell 3.88% on October 30, 2025, trading with a volume of $0.32 billion, which ranked 439th in daily trading activity. The decline occurred despite the company announcing its acquisition of Weavy, an AI media generation startup, and the launch of Figma Weave. The drop in share price suggests investor caution, potentially reflecting skepticism about the integration of AI capabilities or broader market dynamics affecting tech stocks post-IPO.

Key Drivers

Figma’s acquisition of Weavy marks a strategic pivot toward AI-driven design tools, aiming to consolidate its position in the competitive creative software market. Weavy, a Tel Aviv-based startup, specializes in node-based workflows that allow users to generate and refine images and videos using multiple AI models, including Sora, Veo, Flux, and Ideogram. By integrating Weavy’s technology under the Figma Weave brand, Figma seeks to streamline media creation within its design ecosystem, enabling real-time collaboration and governance for enterprise clients. The acquisition aligns with the company’s post-IPO expansion strategy, which includes enhancing its offerings to rival Adobe and other design platforms.

The node-based workflow introduced by Weavy is positioned as a differentiator. Unlike traditional AI tools reliant on single prompts, Weavy’s system allows designers to build and iterate on visual projects through interconnected nodes, enabling branching, remixing, and layered edits. This approach addresses enterprise demands for transparency and control in AI-generated content, particularly in sectors requiring compliance with brand guidelines and intellectual property standards. For instance, the ability to log asset creation processes and choose from licensed models (e.g., Seedance, Nano Banana) caters to enterprise clients prioritizing governance and auditability. The technology’s flexibility—allowing transitions between image and video generation—also aligns with evolving design workflows that prioritize motion-first storytelling.

However, the stock’s decline may reflect investor concerns about the scalability and monetization of AI-driven tools. While Weavy’s platform has attracted enterprise clients such as Google, Nvidia, and Toyota, its commercial potential remains unproven. The acquisition’s undisclosed valuation—estimated by some reports to exceed $200 million—could raise questions about Figma’s financial prudence, particularly given its recent IPO, which valued the company at a premium. Additionally, the integration of Weavy’s standalone product into Figma’s broader ecosystem is expected to take time, delaying potential revenue synergies.

The broader market context also plays a role. Figma faces intensifying competition in the AI design space, with Adobe’s Firefly and Canva’s Magic Studio already establishing traction. The acquisition of Weavy positions Figma to compete more directly with Adobe, which had previously sought to acquire Figma for $20 billion in 2022. Yet, the integration of AI tools into design workflows is still nascent, and market adoption may lag expectations. Analysts note that while generative AI could unlock trillions in economic value for content creation, challenges around content safety, IP risks, and user adoption persist. For now, Figma’s move underscores its commitment to AI as a core differentiator but leaves investors weighing the long-term payoff against near-term execution risks.