Figma Invests $70 Million in Bitcoin ETF, Joins Corporate Trend

Figma, the design software firm, has joined the growing list of mainstream companies investing in Bitcoin. The company recently disclosed a nearly $70 million investment in the Bitwise Bitcoin ETF, as revealed in its initial public offering (IPO) filing. This move signals a strategic entry into the digital asset space, following a trend among other major corporations that are increasingly treating Bitcoin as a strategic reserve.

Figma's investment strategy involves holding over $69.5 million in the Bitwise Bitcoin ETF, which mirrors the cryptocurrency’s price. This approach allows the company to gain exposure to Bitcoin without directly holding the asset, indicating a cautious yet deliberate entry into the digital asset market. The company's board approved a $55 million investment in the Bitwise Bitcoin ETF in early March 2025, and subsequently approved the purchase of $30 million in USDC stablecoin on May 8. The USDC is intended to be converted into Bitcoin at a later date, further solidifying Figma's commitment to digital assets.

Figma's move aligns with a broader trend among mainstream companies that are increasingly integrating Bitcoin into their financial strategies. According to data from BitcoinTreasuries, several firms have made significant investments in Bitcoin, treating it as a strategic reserve. Strategy leads with 597,325 BTC, followed by MARA Holdings with 49,940 BTC. Other notable investors include Metaplanet, based in Japan, which added 1,005 BTC in late June, and Tesla, which holds 11,509 BTC as part of its corporate balance sheet. These companies are making large-scale commitments to Bitcoin, reflecting a growing acceptance of digital assets in the corporate world.

Teo Mercer, a digital asset analyst, highlighted the significance of Figma's investment, noting that a mainstream technology brand like Figma adding Bitcoin to its financial records demonstrates how adoption is unfolding within the tech industry. This quiet shift among established companies supports a broader view shared by Michael Saylor, co-founder of Strategy, who argues that corporate investments in Bitcoin carry far more weight than individual participation. While individuals typically buy in small amounts, companies can allocate tens or even hundreds of millions, making a greater impact on market dynamics.