Figma Boosts Bitcoin ETF Holdings by 26% Ahead of IPO

Figma, a prominent design software company, has recently disclosed significant investments in cryptocurrency through its SEC filing. The company has allocated nearly $70 million in Bitcoin ETFs and set aside $30 million in USDC stablecoins, indicating a growing trend among corporations to diversify their treasury reserves with digital assets. This strategic move highlights Figma’s confidence in the long-term value of Bitcoin and its intention to capitalize on favorable market conditions.

Figma’s investment in the Bitwise Bitcoin ETF (BITB) earlier this year amounted to $55 million, which has since appreciated to $69.5 million by the end of Q1 2024. This represents an unrealized gain of 26% and underscores the company’s belief in Bitcoin’s potential as a hedge against market volatility and inflation. By publicly disclosing this investment ahead of its planned IPO on the New York Stock Exchange under the ticker “FIG,” Figma is signaling its commitment to integrating digital assets into its financial strategy.

In addition to its Bitcoin ETF holdings, Figma has allocated $30 million in USDC stablecoins. This investment was approved by the company’s board in May 2025 and involves purchasing USDC at a 1:1 ratio. The plan is to convert these stablecoins into Bitcoin in the future, allowing Figma to maintain liquidity and flexibility while positioning itself to benefit from market opportunities. The use of USDC, a regulated and widely accepted stablecoin, reflects Figma’s cautious yet proactive approach to cryptocurrency exposure.

Figma’s crypto disclosures come at a time when the company is preparing for its public debut following the termination of its high-profile acquisition attempt by Adobe. The $20 billion deal was blocked by regulatory authorities due to antitrust concerns, leaving Figma as an independent entity. The company’s embrace of digital assets may appeal to a broader investor base interested in firms that combine technological innovation with forward-thinking financial strategies.

Figma’s move aligns with a broader trend of increasing cryptocurrency holdings among corporations. Other companies, such as Strategy and Metaplanet, have also boosted their Bitcoin reserves, indicating a growing institutional acceptance of crypto assets as part of diversified treasury management strategies. This trend reflects a shift in treasury management, where cryptocurrencies are increasingly viewed as viable components of corporate financial strategy, offering both diversification and growth potential.

Figma’s disclosure of substantial Bitcoin ETF holdings and stablecoin reserves represents a noteworthy example of how tech companies are integrating cryptocurrency into their financial frameworks. As corporate adoption of digital assets accelerates, Figma’s strategic positioning ahead of its IPO could set a precedent for other firms considering similar moves. This trend reflects a broader shift in treasury management, where cryptocurrencies are increasingly viewed as viable components of corporate financial strategy, offering both diversification and growth potential.