Fielmann targets 2030 sales of EUR 4 billion

Fielmann targets 2030 sales of EUR 4 billion

Fielmann, a leading global eyewear brand, has set an ambitious target to achieve €4 billion in sales by 2030. The announcement comes as part of the company's strategic update, aimed at driving growth and enhancing profitability over the next seven years.

The updated targets were presented at Fielmann's recent investor day, where the company outlined its plans for growth and cost optimization. Fielmann aims to reach this sales milestone through a combination of organic growth and strategic acquisitions. The company expects to expand its presence in key markets, including Europe and the United States, while also exploring new markets in Asia and Latin America.

In addition to its sales target, Fielmann has also set a goal to increase its operating margin to 15% by 2030. The company plans to achieve this by improving operational efficiency, reducing costs, and enhancing its supply chain management. Fielmann's "Cost Down Europe" program, which aims to shift production out of Germany to lower-cost countries, is expected to contribute significantly to these cost savings.

Fielmann has also reaffirmed its commitment to shareholder returns, with a new €2 billion buyback program and a continued 40–60% dividend payout policy. The company expects these initiatives to provide a total shareholder return of 7–8%, in line with its peers.

The strategic update comes at a time when the eyewear market is experiencing significant growth, driven by increasing demand for prescription glasses, sunglasses, and contact lenses. Fielmann's strong brand reputation and innovative product offerings position it well to capitalize on this growth.

While the near-term outlook remains uncertain due to continued demand weakness in North America, Fielmann remains optimistic about its long-term prospects. The company's strategic focus on cost optimization, expansion into new markets, and enhanced profitability targets set it up for sustained growth over the next decade.

Reference List:
[1] https://www.investing.com/news/stock-market-news/daimler-truck-rises-after-presenting-ambitious-2030-targets-4127804