Ferrero Completes Acquisition of WK Kellogg Co Amid Strong ESG Performance

Ferrero has completed the acquisition of WK Kellogg Co, a leading manufacturer of cereal and snack foods. The deal marks a significant expansion of Ferrero's portfolio and strengthens its position in the global food industry. The acquisition is expected to drive growth and increase the company's presence in the North American market.

Ferrero Group has successfully completed its acquisition of WK Kellogg Co, a leading manufacturer of cereal and snack foods. The transaction, announced earlier this year, marks a significant expansion of Ferrero's portfolio and strengthens its position in the global food industry. The acquisition is expected to drive growth and increase the company's presence in the North American market.

The acquisition was approved by WK Kellogg Co shareholders in a landslide vote, with 93% supporting the merger Final countdown: Ferrero-Kellogg merger one step closer to completion^[2]. The deal, valued at $3.1 billion (€2.6 billion), is expected to close on September 26, 2025 Final countdown: Ferrero-Kellogg merger one step closer to completion^[2]. Ferrero will now own WK Kellogg's iconic breakfast cereal portfolio, including brands such as Froot Loops, Special K, and Frosted Flakes, across the US, Canada, and the Caribbean.

This acquisition is part of Ferrero's strategy to acquire, invest in, and grow iconic brands in North America while driving organic growth through brand innovation FERRERO COMPLETES ACQUISITION OF WK KELLOGG CO^[1]. The acquisition of WK Kellogg Co supports Ferrero's plan for strategic growth in North America and expands the Company's reach across more consumption occasions with brands beloved by consumers.

The acquisition also aligns with Ferrero's commitment to sustainability and community engagement. WK Kellogg Co's "Feeding Happiness™" strategy, which aims to build healthier and happier futures for families, kids, and communities, resonates with Ferrero's own dedication to the planet and the communities it operates in FERRERO COMPLETES ACQUISITION OF WK KELLOGG CO^[1].

The deal is expected to maximize value for WK Kellogg shareholders. Once it closes, WK Kellogg stock will be delisted from the New York Stock Exchange and shares will no longer be publicly traded Final countdown: Ferrero-Kellogg merger one step closer to completion^[2].

The future of WK Kellogg brands under Ferrero remains uncertain, but the companies hint at potential future collaborations between their portfolios Final countdown: Ferrero-Kellogg merger one step closer to completion^[2]. Whether that means Froot Loop-flavored Kinder Bueno bars or something entirely unexpected, Ferrero's next move will be worth watching.