Ferrari’s Electrifying Play: The Road to 2026 and Beyond

Ferrari’s pivot to electric vehicles (EVs) has been a slow burn, but the marque’s first fully electric offering is now officially on the horizon. Deliveries of the eagerly anticipated EV will begin in October 2026, marking a pivotal shift for a brand that has long been synonymous with roaring engines and internal combustion. This timeline, confirmed by CEO Benedetto Vigna, not only solidifies Ferrari’s commitment to the EV era but also underscores its financial resilience amid industry-wide electrification challenges. Let’s dissect the implications for investors.

The Timeline: Precision Over Speed

Ferrari’s EV rollout is a masterclass in strategic patience. The car’s “technological heart” will be unveiled at the company’s capital markets day on October 9, 2025, but the full design and specs will wait until its spring 2026 world premiere. Deliveries will follow “just months after,” aligning with Ferrari’s traditional three-quarter lag between unveilings and customer handovers.

This phased approach contrasts with the frenetic EV launches of rivals like Tesla or Rivian. While some may see it as a delay—initial expectations had pegged a full reveal for October 2025—Ferrari’s methodical pace aligns with its heritage of craftsmanship. The automaker’s track record of delivering halo cars like the SF90XX and 499P Modificata suggests this EV will be no exception.

Financial Fortitude Amid Electrification

Ferrari’s financials are a beacon of stability in a volatile automotive landscape. First-quarter EBITDA rose 15% year-on-year to €693 million, narrowly surpassing analyst estimates. This growth is fueled by premium models and strong demand in high-margin regions like the Americas.

Despite U.S. tariffs reducing 2025 profit margins by 50 basis points, Ferrari remains defiantly optimistic. It reaffirmed its 2025 EBITDA target of at least €2.68 billion and a margin of at least 38.3%—a bold stance as peers like Mercedes and Ford retreat from financial guidance. This confidence is rooted in Ferrari’s pricing power: buyers of its $2.3 million 12Cilindri or $1 million 499P Modificata prioritize exclusivity over cost.

Hybrid Hesitation? Not Exactly

While the EV is a headline-grabber, Ferrari isn’t abandoning its roots. Hybrid models, introduced in 2019, accounted for 51% of 2024 sales, proving customers are ready for electrified performance without sacrificing the roar of an engine. In 2025, six new models will hit the market, including the 296 Speciale plug-in hybrid and its convertible sibling. This dual-track strategy buys time to perfect the EV while maintaining cash flow.

Market Sentiment: Bulls Ahead

Investors are buying into Ferrari’s vision. Shares rose 1.6% post-earnings, with analysts at Bernstein praising the company’s “confidence in its guidance.” The EV’s delayed reveal in 2025—meant to preserve mystique—hasn’t rattled investors. In fact, it aligns with Ferrari’s tradition of drip-feeding details to keep enthusiasts hooked.

Conclusion: A Risk-Weighted Win

Ferrari’s EV timeline is less a gamble and more a calculated move. With €2.68 billion in EBITDA backing and a product pipeline that balances hybrids and EVs, the brand retains its halo status while navigating the EV transition. Key risks—tariffs, delayed adoption, or battery shortages—are mitigated by Ferrari’s pricing power and loyal customer base.

Consider these numbers:
- 51% of sales come from hybrids, proving customers are open to electrification.
- A 15% EBITDA jump in Q1 2025 signals financial health.
- The 1.6% stock surge post-announcement reflects investor trust.

Ferrari’s EV isn’t just a car—it’s a statement of resilience. By moving deliberately into electrification while leveraging its hybrid success, the marque ensures its legacy as a performance icon endures. For investors, this isn’t just a bet on EVs; it’s a bet on Ferrari’s ability to redefine what a luxury car can be.

In a sector littered with caution, Ferrari’s 2026 EV deadline is a rare cause for optimism. The road ahead is electric—and roaring.